A data profile of the people who buy, follow and care about Dish (food) in Malaysia — modelled from more than twelve digital signal sources. Dish (food) has an estimated audience of 2,008,888 people in Malaysia.
Dish (food) fans in Malaysia are concentrated in Selangor, with strong brand affinity for Politics.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Politics, Organic food, Fast casual restaurants, with strongest over-indexing on Politics (1.7× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Dish (food) fan in Malaysia shows strong Indulgence tendencies and a notable affinity for Politics.
The key figures that characterise the Dish (food) profile in Malaysia.
| Metric | Value |
|---|---|
| Estimated audience size | 2,008,888 |
of the worldwide Dish (food) audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 26.8% |
| India | 6.5% |
| United Kingdom | 4.6% |
Where the Dish (food) audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~500K | 1.40× | |
| 02 | Selangor | ~700K | 1.29× | |
| 03 | Sarawak | ~200K | 1.29× | |
| 04 | Penang | ~100K | 1.18× | |
| 05 | Johor | ~300K | 1.12× | |
| 06 | Perak | ~200K | 1.12× | |
| 07 | Sabah | ~200K | 1.07× | |
| 08 | Kedah | ~100K | 1.02× | |
| 09 | Negeri Sembilan | ~100K | 0.99× | |
| 10 | Malacca | ~70K | 0.98× | |
| 11 | Pahang | ~90K | 0.97× | |
| 12 | Labuan | ~20K | 0.96× | |
| 13 | Perlis | ~30K | 0.94× | |
| 14 | Kelantan | ~90K | 0.91× | |
| 15 | Putrajaya | ~10K | 0.91× | |
| 16 | Terengganu | ~80K | 0.90× |
The strongest cross-interests of the Dish (food) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Instant noodle | Food & Beverages | 2.88× | ||
| 02 | HVAC | Home & Garden | 2.50× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.44× | ||
| 04 | Potato chip | Food & Beverages | 2.41× | ||
| 05 | Porridge | Food & Beverages | 2.17× | ||
| 06 | Fast casual restaurants | Food & Beverages | 1.96× | ||
| 07 | Frozen food | Food & Beverages | 1.84× | ||
| 08 | Distilled beverage | Food & Beverages | 1.79× | ||
| 09 | Espresso | Food & Beverages | 1.78× | ||
| 10 | Cappuccino | Food & Beverages | 1.77× | ||
| 11 | Politics | Politics & Society | 1.70× | ||
| 12 | Korean cuisine | Food & Beverages | 1.68× | ||
| 13 | Grilling | Food & Beverages | 1.67× | ||
| 14 | Microwave oven | Home & Garden | 1.67× | ||
| 15 | Organic food | Food & Beverages | 1.60× | ||
| 16 | Refrigerator | Home & Garden | 1.60× | ||
| 17 | TVB | Movies & TV | 1.57× | ||
| 18 | Biology | Health | 1.52× | ||
| 19 | Home Delivery | Food & Beverages | 1.52× | ||
| 20 | Vegetable | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.41× | |
| Healthy Lifestyle | BALANCE | 1.31× | |
| Convenience Orientation | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.87× | |
| Individualism | JOY | 0.89× | |
| Luxury Orientation | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Dish (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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