A data profile of the people who buy, follow and care about Refrigerator in Malaysia — modelled from more than twelve digital signal sources. Refrigerator has an estimated audience of 2,300,062 people in Malaysia.
The average Refrigerator fan in Malaysia is 41.2 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Shawl, Blouse, Kitchenware, with strongest over-indexing on Shawl (1.73× the country average).
Demographically, the Refrigerator audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Individualism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Refrigerator fan in Malaysia is more female, around 41.2 years old, with strong Individualism tendencies and a notable affinity for Shawl.
The key figures that characterise the Refrigerator profile in Malaysia.
55.5% are female, 44.5% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 41.2 |
| Estimated audience size | 2,300,062 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 24% | |
| 30-39 | 26% | |
| 40-49 | 23% | |
| 50+ | 19% |
of the worldwide Refrigerator audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.4% |
| United Kingdom | 5.4% |
Where the Refrigerator audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Penang | ~200K | 1.40× | |
| 02 | Selangor | ~900K | 1.36× | |
| 03 | Kuala Lumpur | ~500K | 1.28× | |
| 04 | Johor | ~400K | 1.27× | |
| 05 | Sarawak | ~200K | 1.23× | |
| 06 | Perak | ~200K | 1.11× | |
| 07 | Sabah | ~200K | 1.10× | |
| 08 | Malacca | ~90K | 1.07× | |
| 09 | Negeri Sembilan | ~100K | 1.01× | |
| 10 | Kedah | ~100K | 0.99× | |
| 11 | Pahang | ~100K | 0.93× | |
| 12 | Labuan | ~20K | 0.89× | |
| 13 | Perlis | ~30K | 0.86× | |
| 14 | Terengganu | ~80K | 0.82× | |
| 15 | Putrajaya | ~10K | 0.79× | |
| 16 | Kelantan | ~90K | 0.78× |
The strongest cross-interests of the Refrigerator audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 2.08× | ||
| 02 | Kitchen stove | Home & Garden | 2.07× | ||
| 03 | Cookware and bakeware | Home & Garden | 1.97× | ||
| 04 | Washing machine | Home & Garden | 1.96× | ||
| 05 | Kitchenware | Home & Garden | 1.94× | ||
| 06 | Chair | Home & Garden | 1.74× | ||
| 07 | Shawl | Fashion & Accessoires | 1.73× | ||
| 08 | Taobao | Shopping | 1.73× | ||
| 09 | Skirt | Fashion & Accessoires | 1.68× | ||
| 10 | Bed | Home & Garden | 1.67× | ||
| 11 | Oven | Home & Garden | 1.66× | ||
| 12 | Diabetes mellitus awareness | Health | 1.65× | ||
| 13 | Blouse | Fashion & Accessoires | 1.62× | ||
| 14 | Bakery | Food & Beverages | 1.59× | ||
| 15 | Chinese cuisine | Food & Beverages | 1.58× | ||
| 16 | Iron | Health | 1.57× | ||
| 17 | Cholesterol | Food & Beverages | 1.55× | ||
| 18 | Vegetable | Food & Beverages | 1.53× | ||
| 19 | Pregnancy | Kids & Family | 1.53× | ||
| 20 | Herb | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.04× | |
| Family Orientation | CONSERVATISM | 0.92× | |
| Early Adopter Mentality | POWER | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.27× | |
| Travelling | THRILL | 0.38× | |
| Patriotism | CONSERVATISM | 0.52× |
Refrigerator has an estimated audience of 2,300,062 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
55.5% of Refrigerator fans are female, 44.5% are male, with an average age of 41.2 years.
Refrigerator fans show strongest brand affinity for Shawl (1.73×), Blouse (1.62×), and Kitchenware (1.94×) over the country average.
Refrigerator fans in Malaysia are most concentrated in Selangor (reach ~900K), Kuala Lumpur (reach ~500K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Refrigerator itself, the audience over-indexes on Blouse (1.62×), Kitchenware (1.94×), Skirt (1.68×), and Bed (1.67×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Refrigerator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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