Rascasse Audience Intelligence

Refrigerator Audience in Portugal

A data profile of the people who buy, follow and care about Refrigerator in Portugal — modelled from more than twelve digital signal sources. Refrigerator has an estimated audience of 2,071,127 people in Portugal.

#289among Topic in Portugal#28in Home & Garden

The average Refrigerator fan in Portugal is 47.7 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Refrigerator profile in Portugal.

Audience size
2.1M
in Portugal
Gender
62.0%♀
38.0% male
Age
47.7
average years
Country rank
#386
Topic in Portugal
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Refrigerator fans

62.0% are female, 38.0% are male, average age 47.7.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Refrigerator audience in Portugal
MetricValue
Female62.0%
Male38.0%
Average age47.7
Estimated audience size2,071,127
Fig. 03

Age distribution

Ø 47.7
average years
Age distribution of the Refrigerator audience in Portugal
Age bracketShare%
16-194%
20-2911%
30-3919%
40-4929%
50+38%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Refrigerator audience comes from Portugal.

Worldwide audience distribution share by country for Refrigerator
CountryShare
United States20.2%
Brazil5.4%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Refrigerator audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Refrigerator fans by region: top regions in Portugal
#RegionReachAffinity×
01Lisbon District~900K1.38×
02Setúbal District~300K1.25×
03Faro District~200K1.16×
04Bragança District~20K1.04×
05Portalegre District~20K1.04×
06Guarda District~30K1.03×
07Beja District~30K1.02×
08Vila Real District~40K1.00×
09Leiria District~100K0.99×
10Évora District~40K0.99×
11Castelo Branco District~40K0.98×
12Azores~60K0.97×
13Coimbra District~100K0.96×
14Viseu District~70K0.96×
15Madeira~60K0.96×
16Viana do Castelo District~50K0.96×
17Porto District~400K0.93×
18Santarém District~90K0.93×
19Aveiro District~100K0.92×
20Braga District~200K0.90×
Appendix

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How to read this data

Audience size is the estimated number of people in Portugal who actively search for Refrigerator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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