A data profile of the people who buy, follow and care about Taobao in Malaysia — modelled from more than twelve digital signal sources. Taobao has an estimated audience of 2,530,270 people in Malaysia.
The average Taobao fan in Malaysia is 36.8 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Funny Videos, Luck, Group buying, with strongest over-indexing on Funny Videos (1.53× the country average).
Demographically, the Taobao audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Individualism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Taobao fan in Malaysia is more female, around 36.8 years old, with strong Individualism tendencies and a notable affinity for Funny Videos.
The key figures that characterise the Taobao profile in Malaysia.
56.6% are female, 43.4% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 36.8 |
| Estimated audience size | 2,530,270 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 27% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Taobao audience comes from Malaysia.
| Country | Share |
|---|---|
| China | 33.3% |
| Taiwan | 8.8% |
| Japan | 7.1% |
Where the Taobao audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Penang | ~300K | 2.22× | |
| 02 | Selangor | ~1M | 1.73× | |
| 03 | Johor | ~600K | 1.68× | |
| 04 | Sarawak | ~300K | 1.56× | |
| 05 | Kuala Lumpur | ~600K | 1.34× | |
| 06 | Sabah | ~300K | 1.09× | |
| 07 | Perak | ~200K | 1.06× | |
| 08 | Malacca | ~90K | 1.01× | |
| 09 | Kedah | ~100K | 0.87× | |
| 10 | Negeri Sembilan | ~100K | 0.81× | |
| 11 | Pahang | ~90K | 0.71× | |
| 12 | Labuan | ~10K | 0.60× | |
| 13 | Perlis | ~20K | 0.53× | |
| 14 | Putrajaya | ~7K | 0.48× | |
| 15 | Kelantan | ~60K | 0.46× | |
| 16 | Terengganu | ~50K | 0.46× |
The strongest cross-interests of the Taobao audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Now You See Me (film) | Movies & TV | 2.02× | ||
| 02 | KKday | Travel & Leisure | 1.88× | ||
| 03 | Latin pop | Music & Radio | 1.86× | ||
| 04 | Stephen Curry | Sports | 1.85× | ||
| 05 | Nd:YAG laser | Topic | 1.81× | ||
| 06 | Love, Bonito | Travel & Leisure | 1.78× | ||
| 07 | Laser diode | Technology & Electronics | 1.70× | ||
| 08 | Beams | Fashion & Accessoires | 1.60× | ||
| 09 | Luck | Health | 1.59× | ||
| 10 | Lee Min-ho | Fashion & Accessoires | 1.58× | ||
| 11 | Tabletop role-playing game | Games | 1.57× | ||
| 12 | foodpanda | Food & Beverages | 1.56× | ||
| 13 | Group buying | Shopping | 1.55× | ||
| 14 | Cantopop | Music & Radio | 1.54× | ||
| 15 | Funny Videos | Internet & Social Media | 1.53× | ||
| 16 | Ji Chang-wook | Movies & TV | 1.53× | ||
| 17 | Shōjo manga | Literature | 1.52× | ||
| 18 | Collectible card game | Games | 1.52× | ||
| 19 | Long hair | Beauty & Wellness | 1.51× | ||
| 20 | Healthy habits | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.93× | |
| Travelling | THRILL | 0.91× | |
| Need for Security | CONSERVATISM | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.67× | |
| Tradition | CONSERVATISM | 0.81× | |
| Social Media Usage | JOY | 0.86× |
Taobao has an estimated audience of 2,530,270 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
56.6% of Taobao fans are female, 43.4% are male, with an average age of 36.8 years.
Taobao fans show strongest brand affinity for Funny Videos (1.53×), Luck (1.59×), and Group buying (1.55×) over the country average.
Taobao fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~600K), and Johor (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Taobao itself, the audience over-indexes on Luck (1.59×), Group buying (1.55×), Cantopop (1.54×), and Healthy habits (1.5×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Taobao. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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