A data profile of the people who buy, follow and care about Pregnancy in Malaysia — modelled from more than twelve digital signal sources. Pregnancy has an estimated audience of 2,805,462 people in Malaysia.
The average Pregnancy fan in Malaysia is 37.6 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Google Maps, Telegram, Hijab, with strongest over-indexing on Google Maps (1.68× the country average).
Demographically, the Pregnancy audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Pregnancy fan in Malaysia is more female, around 37.6 years old, with strong Family Orientation tendencies and a notable affinity for Google Maps.
The key figures that characterise the Pregnancy profile in Malaysia.
70.7% are female, 29.3% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 37.6 |
| Estimated audience size | 2,805,462 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 31% | |
| 30-39 | 24% | |
| 40-49 | 18% | |
| 50+ | 13% |
of the worldwide Pregnancy audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 23.1% |
| Brazil | 4.7% |
| Japan | 4.2% |
Where the Pregnancy audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~600K | 1.27× | |
| 02 | Selangor | ~1M | 1.25× | |
| 03 | Johor | ~400K | 1.18× | |
| 04 | Penang | ~200K | 1.18× | |
| 05 | Perak | ~200K | 1.12× | |
| 06 | Pahang | ~100K | 1.10× | |
| 07 | Sarawak | ~300K | 1.09× | |
| 08 | Kedah | ~200K | 1.08× | |
| 09 | Kelantan | ~100K | 1.06× | |
| 10 | Terengganu | ~100K | 1.05× | |
| 11 | Negeri Sembilan | ~100K | 1.00× | |
| 12 | Sabah | ~300K | 0.99× | |
| 13 | Malacca | ~100K | 0.96× | |
| 14 | Labuan | ~20K | 0.87× | |
| 15 | Perlis | ~30K | 0.83× | |
| 16 | Putrajaya | ~10K | 0.76× |
The strongest cross-interests of the Pregnancy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pediatrics | Health | 3.98× | ||
| 02 | Hijab | Politics & Society | 2.13× | ||
| 03 | Blood vessel | Health | 1.99× | ||
| 04 | Money back guarantee | Shopping | 1.95× | ||
| 05 | Child care | Kids & Family | 1.89× | ||
| 06 | Lipstick | Beauty & Wellness | 1.84× | ||
| 07 | Pillow | Home & Garden | 1.79× | ||
| 08 | Shampoo | Beauty & Wellness | 1.77× | ||
| 09 | Baby food | Kids & Family | 1.77× | ||
| 10 | Google Maps | Internet & Social Media | 1.68× | ||
| 11 | Kitchen cabinet | Home & Garden | 1.66× | ||
| 12 | Engagement ring | Fashion & Accessoires | 1.66× | ||
| 13 | Telegram | Internet & Social Media | 1.59× | ||
| 14 | Singer-songwriter | Music & Radio | 1.58× | ||
| 15 | Social science | Business & Career | 1.58× | ||
| 16 | Pharmacy | Business & Career | 1.55× | ||
| 17 | Organic food | Food & Beverages | 1.53× | ||
| 18 | Bakery | Food & Beverages | 1.53× | ||
| 19 | Refrigerator | Home & Garden | 1.53× | ||
| 20 | Skin care | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.23× | |
| Community Orientation | OPEN | 1.22× | |
| Healthy Lifestyle | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Career Orientation | POWER | 0.91× |
Pregnancy has an estimated audience of 2,805,462 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
70.7% of Pregnancy fans are female, 29.3% are male, with an average age of 37.6 years.
Pregnancy fans show strongest brand affinity for Google Maps (1.68×), Telegram (1.59×), and Hijab (2.13×) over the country average.
Pregnancy fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~600K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Pregnancy itself, the audience over-indexes on Telegram (1.59×), Hijab (2.13×), Skin care (1.5×), and Child care (1.89×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Pregnancy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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