A data profile of the people who buy, follow and care about Pregnancy in Canada — modelled from more than twelve digital signal sources. Pregnancy has an estimated audience of 3,432,618 people in Canada.
The average Pregnancy fan in Canada is 36.6 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Real property, TMZ, HomeSense, with strongest over-indexing on Real property (1.71× the country average).
Demographically, the Pregnancy audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Family Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Pregnancy fan in Canada is more female, around 36.6 years old, with strong Family Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Pregnancy profile in Canada.
79.8% are female, 20.2% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 79.8% |
| Male | 20.2% |
| Average age | 36.6 |
| Estimated audience size | 3,432,618 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Pregnancy audience comes from Canada.
| Country | Share |
|---|---|
| United States | 23.7% |
| Brazil | 4.9% |
| Japan | 4.4% |
Where the Pregnancy audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2M | 1.32× | |
| 02 | Saskatchewan | ~100K | 1.32× | |
| 03 | Alberta | ~500K | 1.23× | |
| 04 | Manitoba | ~100K | 1.16× | |
| 05 | British Columbia | ~600K | 1.13× | |
| 06 | New Brunswick | ~70K | 0.93× | |
| 07 | Nova Scotia | ~90K | 0.89× | |
| 08 | Newfoundland and Labrador | ~40K | 0.83× | |
| 09 | Prince Edward Island | ~10K | 0.81× | |
| 10 | Quebec | ~500K | 0.61× |
The strongest cross-interests of the Pregnancy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | NATO | Politics & Society | 3.17× | ||
| 02 | Diaper | Kids & Family | 2.52× | ||
| 03 | Bored Panda | Internet & Social Media | 2.42× | ||
| 04 | Pampers | Kids & Family | 2.27× | ||
| 05 | Jamie Lee Curtis | Movies & TV | 2.13× | ||
| 06 | Blanket | Home & Garden | 2.09× | ||
| 07 | Child care | Kids & Family | 1.86× | ||
| 08 | Children's clothing | Fashion & Accessoires | 1.81× | ||
| 09 | Cupcake | Food & Beverages | 1.76× | ||
| 10 | Real property | Home & Garden | 1.71× | ||
| 11 | Western Union | Business & Career | 1.69× | ||
| 12 | New York Yankees | Sports | 1.68× | ||
| 13 | TMZ | Internet & Social Media | 1.64× | ||
| 14 | Bath and Bodyworks | Shopping | 1.64× | ||
| 15 | Manicure | Beauty & Wellness | 1.62× | ||
| 16 | Natural skin care | Beauty & Wellness | 1.60× | ||
| 17 | Etsy | Fashion & Accessoires | 1.57× | ||
| 18 | HomeSense | Home & Garden | 1.55× | ||
| 19 | Eyelash extensions | Beauty & Wellness | 1.55× | ||
| 20 | Gluten-free diet | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.29× | |
| Indulgence | JOY | 1.22× | |
| Creativity | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Pet Ownership | JOY | 0.94× |
Pregnancy has an estimated audience of 3,432,618 people in Canada, concentrated in Ontario and British Columbia.
79.8% of Pregnancy fans are female, 20.2% are male, with an average age of 36.6 years.
Pregnancy fans show strongest brand affinity for Real property (1.71×), TMZ (1.64×), and HomeSense (1.55×) over the country average.
Pregnancy fans in Canada are most concentrated in Ontario (reach ~2M), British Columbia (reach ~600K), and Alberta (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Pregnancy itself, the audience over-indexes on TMZ (1.64×), HomeSense (1.55×), Children's clothing (1.81×), and Etsy (1.57×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Pregnancy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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