Rascasse Audience Intelligence

Pregnancy Audience in France

A data profile of the people who buy, follow and care about Pregnancy in France — modelled from more than twelve digital signal sources. Pregnancy has an estimated audience of 3,019,922 people in France.

Pregnancy has an estimated audience of 3,019,922 people in France. 83.0% are female, 17.0% are male, average age 35.0. Top brand affinities: Love & Sex, Christmas Gift, Breast Cancer awareness, Christmas tree, Kitchen garden.

Top brand affinities include Love & Sex, Christmas Gift, Breast Cancer awareness, with strongest over-indexing on Love & Sex (393.57× the country average).

Demographically, the Pregnancy audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Mindfulness, Family Orientation.

The typical Pregnancy fan in France is more female, around 35.0 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pregnancy profile in France.

Audience size
3M
in France
Gender
83.0%
17.0% male
Age
35.0
average years
Country rank
#1430
Topic in France
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pregnancy fans

83.0% are female, 17.0% are male, average age 35.0.

Fig. 02

Gender split

83.0%
Female
17.0%
Male
Demographic split for Pregnancy audience in France
MetricValue
Female83.0%
Male17.0%
Average age35.0
Estimated audience size3,019,922
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Pregnancy audience in France
Age bracketShare%
16-1922%
20-2933%
30-3920%
40-4912%
50+13%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Pregnancy audience comes from France.

Worldwide audience distribution share by country for Pregnancy
CountryShare
United States23.1%
Brazil4.7%
Japan4.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pregnancy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pregnancy audience
#·InterestCategoryAffinity×
01Love & SexKids & Family393.57×
02SelfridgesShopping359.67×
03Christmas GiftKids & Family73.83×
04Breast Cancer awarenessHealth38.14×
05Christmas treeKids & Family34.48×
06Girl powerPolitics & Society23.58×
07Spiritual giftPolitics & Society23.30×
08SexologyKids & Family15.70×
09Kitchen gardenHome & Garden13.93×
10HormoneHealth13.50×
11Sustainable productsPolitics & Society12.73×
12DentistryBusiness & Career12.34×
13Parental leaveKids & Family12.32×
14Zoom lensTechnology & Electronics11.44×
15HomeschoolingPolitics & Society7.39×
16Broadcasting of sports eventsMovies & TV6.50×
17S.L. BenficaSports6.29×
18VolunteeringPolitics & Society3.51×
19KitchenHome & Garden3.18×
20Real propertyHome & Garden2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pregnancy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Pregnancy audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE5.75×
Family OrientationCONSERVATISM1.59×
Career OrientationPOWER1.55×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Pregnancy audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.77×
IndulgenceJOY0.94×
Community OrientationOPEN1.00×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in France who actively search for Pregnancy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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