A data profile of the people who buy, follow and care about Pregnancy in Spain — modelled from more than twelve digital signal sources. Pregnancy has an estimated audience of 3,318,205 people in Spain.
Pregnancy has an estimated audience of 3,318,205 people in Spain. 84.1% are female, 15.9% are male, average age 38.8. Top brand affinities: Volunteering, Baby food, Child development, Rayo Vallecano, Child safety seat.
Top brand affinities include Volunteering, Baby food, Child development, with strongest over-indexing on Volunteering (5.37× the country average).
Demographically, the Pregnancy audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
The typical Pregnancy fan in Spain is more female, around 38.8 years old, with strong Family Orientation tendencies and a notable affinity for Volunteering.
The key figures that characterise the Pregnancy profile in Spain.
84.1% are female, 15.9% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 84.1% |
| Male | 15.9% |
| Average age | 38.8 |
| Estimated audience size | 3,318,205 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 26% | |
| 30-39 | 28% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide Pregnancy audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.1% |
| Brazil | 4.7% |
| Japan | 4.2% |
The strongest cross-interests of the Pregnancy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baby food | Kids & Family | 5.99× | ||
| 02 | Child safety seat | Kids & Family | 5.99× | ||
| 03 | Bassinet | Kids & Family | 5.99× | ||
| 04 | Baby transport | Kids & Family | 5.99× | ||
| 05 | Mothercare | Kids & Family | 5.99× | ||
| 06 | Parental leave | Kids & Family | 5.99× | ||
| 07 | Volunteering | Politics & Society | 5.37× | ||
| 08 | Diaper | Kids & Family | 4.82× | ||
| 09 | Child development | Business & Career | 4.80× | ||
| 10 | Rayo Vallecano | Travel & Leisure | 4.68× | ||
| 11 | Flower bouquet | Home & Garden | 4.06× | ||
| 12 | Child care | Kids & Family | 2.67× | ||
| 13 | Real property | Home & Garden | 2.57× | ||
| 14 | Confectionery | Food & Beverages | 2.32× | ||
| 15 | Aldi | Shopping | 2.10× | ||
| 16 | Badoo | Internet & Social Media | 2.07× | ||
| 17 | Toys | Games | 1.69× | ||
| 18 | Primark | Shopping | 1.65× | ||
| 19 | Personal care | Health | 1.55× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.47× | |
| Price Sensitivity | PREMIUM | 1.42× | |
| Design Affinity | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Social Media Usage | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Pregnancy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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