A data profile of the people who buy, follow and care about Pregnancy in India — modelled from more than twelve digital signal sources. Pregnancy has an estimated audience of 5,041,441 people in India.
Pregnancy has an estimated audience of 5,041,441 people in India. 47.5% are female, 52.5% are male, average age 31.8. Top brand affinities: Child care, Mother's Day, Nutrient, Skirt, Men's clothing.
Top brand affinities include Child care, Mother's Day, Nutrient, with strongest over-indexing on Child care (2.83× the country average).
Demographically, the Pregnancy audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
The typical Pregnancy fan in India is balanced, around 31.8 years old, with strong Family Orientation tendencies and a notable affinity for Child care.
The key figures that characterise the Pregnancy profile in India.
47.5% are female, 52.5% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 31.8 |
| Estimated audience size | 5,041,441 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 38% | |
| 30-39 | 19% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide Pregnancy audience comes from India.
| Country | Share |
|---|---|
| United States | 23.1% |
| Brazil | 4.7% |
| Japan | 4.2% |
The strongest cross-interests of the Pregnancy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mother's Day | Kids & Family | 3.38× | ||
| 02 | Bed sheet | Home & Garden | 3.09× | ||
| 03 | Child care | Kids & Family | 2.83× | ||
| 04 | Pajamas | Fashion & Accessoires | 2.28× | ||
| 05 | Skirt | Fashion & Accessoires | 2.11× | ||
| 06 | Anti-aging cream | Beauty & Wellness | 2.06× | ||
| 07 | Self-love | Health | 1.86× | ||
| 08 | Moisturizer | Home & Garden | 1.82× | ||
| 09 | Real property | Home & Garden | 1.78× | ||
| 10 | Embroidery | Home & Garden | 1.74× | ||
| 11 | Jewellery store | Fashion & Accessoires | 1.70× | ||
| 12 | Nutrient | Food & Beverages | 1.69× | ||
| 13 | Gemstone | Fashion & Accessoires | 1.63× | ||
| 14 | Earring | Fashion & Accessoires | 1.61× | ||
| 15 | Trousers | Fashion & Accessoires | 1.59× | ||
| 16 | Men's clothing | Fashion & Accessoires | 1.57× | ||
| 17 | Tanishq | Fashion & Accessoires | 1.57× | ||
| 18 | Cash on delivery | Business & Career | 1.55× | ||
| 19 | Engagement ring | Fashion & Accessoires | 1.53× | ||
| 20 | Wedding invitation | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.49× | |
| Convenience Orientation | PREMIUM | 1.48× | |
| Indulgence | JOY | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Social Media Usage | JOY | 0.87× | |
| Extroversion | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Pregnancy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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