A data profile of the people who buy, follow and care about Tanishq in India — modelled from more than twelve digital signal sources. Tanishq has an estimated audience of 7,608,815 people in India.
The average Tanishq fan in India is 31.3 years old, balanced, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include Bollywood movies, Tamil language, Sari, with strongest over-indexing on Bollywood movies (1.56× the country average).
Demographically, the Tanishq audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Luxury Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Tanishq fan in India is balanced, around 31.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Bollywood movies.
The key figures that characterise the Tanishq profile in India.
48.0% are female, 52.0% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 31.3 |
| Estimated audience size | 7,608,815 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 31% | |
| 30-39 | 15% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Tanishq audience comes from India.
| Country | Share |
|---|---|
| India | 71.4% |
| United States | 11.3% |
| United Kingdom | 3.6% |
Where the Tanishq audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Haryana | ~200K | 1.67× | |
| 02 | Jharkhand | ~100K | 1.66× | |
| 03 | Bihar | ~200K | 1.54× | |
| 04 | Karnataka | ~300K | 1.49× | |
| 05 | Uttar Pradesh | ~500K | 1.44× | |
| 06 | Uttarakhand | ~50K | 1.44× | |
| 07 | Goa | ~10K | 1.32× | |
| 08 | West Bengal | ~300K | 1.28× | |
| 09 | Maharashtra | ~500K | 1.26× | |
| 10 | Odisha | ~90K | 1.09× | |
| 11 | Gujarat | ~200K | 1.08× | |
| 12 | Punjab (region) | ~100K | 1.04× | |
| 13 | Chhattisgarh | ~50K | 1.00× | |
| 14 | Manipur | ~9K | 0.99× | |
| 15 | Assam | ~70K | 0.96× | |
| 16 | Arunachal Pradesh | ~4K | 0.95× | |
| 17 | Tamil Nadu | ~200K | 0.94× | |
| 18 | Telangana | ~100K | 0.93× | |
| 19 | Himachal Pradesh | ~30K | 0.90× | |
| 20 | Nagaland | ~5K | 0.89× | |
| 21 | Madhya Pradesh | ~100K | 0.88× | |
| 22 | Rajasthan | ~100K | 0.79× | |
| 23 | Tripura | ~8K | 0.79× | |
| 24 | Sikkim | ~2K | 0.66× | |
| 25 | Jammu and Kashmir | ~20K | 0.65× | |
| 26 | Andhra Pradesh | ~50K | 0.58× | |
| 27 | Meghalaya | ~4K | 0.51× | |
| 28 | Mizoram | ~2K | 0.45× | |
| 29 | Kerala | ~30K | 0.27× |
The strongest cross-interests of the Tanishq audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diamond | Fashion & Accessoires | 2.03× | ||
| 02 | Linen | Fashion & Accessoires | 2.03× | ||
| 03 | Bridesmaid | Kids & Family | 2.00× | ||
| 04 | Nutrient | Food & Beverages | 1.96× | ||
| 05 | Cotton | Fashion & Accessoires | 1.92× | ||
| 06 | Wedding reception | Kids & Family | 1.92× | ||
| 07 | Cash on delivery | Business & Career | 1.91× | ||
| 08 | hotstar | Movies & TV | 1.88× | ||
| 09 | Shalwar kameez | Fashion & Accessoires | 1.88× | ||
| 10 | Telugu language | Politics & Society | 1.83× | ||
| 11 | Suit (clothing) | Fashion & Accessoires | 1.82× | ||
| 12 | Tamil language | Politics & Society | 1.80× | ||
| 13 | Serial (podcast) | Music & Radio | 1.80× | ||
| 14 | Sari | Fashion & Accessoires | 1.78× | ||
| 15 | Chennai | Travel & Leisure | 1.71× | ||
| 16 | Expensive Taste | Business & Career | 1.69× | ||
| 17 | Tamil cinema | Movies & TV | 1.59× | ||
| 18 | Bollywood movies | Movies & TV | 1.56× | ||
| 19 | Indian cuisine | Food & Beverages | 1.55× | ||
| 20 | Flipkart | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.39× | |
| Healthy Lifestyle | BALANCE | 1.30× | |
| Quality Awareness | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| DIY Mentality | THRILL | 0.95× | |
| Price Sensitivity | PREMIUM | 0.95× |
Tanishq's target market in India covers an estimated 7,608,815 people, concentrated in Uttar Pradesh and Maharashtra.
48.0% of the Tanishq audience are female, 52.0% are male, with an average age of 31.3 years.
Tanishq fans show strongest brand affinity for Bollywood movies (1.56×), Tamil language (1.8×), and Sari (1.78×) over the country average.
Tanishq fans in India are most concentrated in Uttar Pradesh (reach ~500K), Maharashtra (reach ~500K), and West Bengal (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Tanishq itself, the audience over-indexes on Tamil language (1.8×), Sari (1.78×), Serial (podcast) (1.8×), and Flipkart (1.51×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Tanishq. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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