A data profile of the people who buy, follow and care about Kalyan Jewellers in India — modelled from more than twelve digital signal sources. Kalyan Jewellers has an estimated audience of 4,402,742 people in India.
Kalyan Jewellers has an estimated audience of 4,402,742 people in India. 53.5% are female, 46.5% are male, average age 31.5. Top brand affinities: Handmade jewelry, Chennai, Business class, True Detective, Party dress.
Top brand affinities include Handmade jewelry, Chennai, Business class, with strongest over-indexing on Handmade jewelry (2.89× the country average).
Demographically, the Kalyan Jewellers audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Kalyan Jewellers fan in India is balanced, around 31.5 years old, with strong Quality Awareness tendencies and a notable affinity for Handmade jewelry.
The key figures that characterise the Kalyan Jewellers profile in India.
53.5% are female, 46.5% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 31.5 |
| Estimated audience size | 4,402,742 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 35% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Kalyan Jewellers audience comes from India.
| Country | Share |
|---|---|
| India | 75.0% |
| United States | 9.5% |
| United Arab Emirates | 4.5% |
The strongest cross-interests of the Kalyan Jewellers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Handmade jewelry | Fashion & Accessoires | 2.89× | ||
| 02 | Anti-aging cream | Beauty & Wellness | 2.88× | ||
| 03 | Art jewelry | Fashion & Accessoires | 2.85× | ||
| 04 | Microwave oven | Home & Garden | 2.52× | ||
| 05 | True Detective | Movies & TV | 2.50× | ||
| 06 | High-net-worth individual | Business & Career | 2.49× | ||
| 07 | Business class | Travel & Leisure | 2.38× | ||
| 08 | Weaving | Fashion & Accessoires | 2.19× | ||
| 09 | Party dress | Fashion & Accessoires | 2.12× | ||
| 10 | Earring | Fashion & Accessoires | 1.90× | ||
| 11 | Engagement ring | Fashion & Accessoires | 1.90× | ||
| 12 | Wedding invitation | Home & Garden | 1.90× | ||
| 13 | Casino games | Games | 1.83× | ||
| 14 | Gemstone | Fashion & Accessoires | 1.81× | ||
| 15 | Embroidery | Home & Garden | 1.78× | ||
| 16 | Chennai | Travel & Leisure | 1.73× | ||
| 17 | Nutrient | Food & Beverages | 1.67× | ||
| 18 | Cash on delivery | Business & Career | 1.64× | ||
| 19 | Pakistan national cricket team | Sports | 1.63× | ||
| 20 | Home Appliances | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.94× | |
| Convenience Orientation | PREMIUM | 2.07× | |
| Sustainability | BALANCE | 2.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Spirituality | BALANCE | 0.81× | |
| Extroversion | THRILL | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Kalyan Jewellers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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