Rascasse Audience Intelligence

Kalyan Jewellers Target Market in United States

A data profile of the people who buy, follow and care about Kalyan Jewellers in United States — modelled from more than twelve digital signal sources. Kalyan Jewellers has an estimated audience of 559,659 people in United States.

#27among Jewelry in United States#3527among Brand in United States#1271in Fashion & Accessoires

The average Kalyan Jewellers fan in United States is 36.5 years old, more female, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, California, Texas.

Top brand affinities include Flipkart, Shah Rukh Khan, Deepika Padukone, with strongest over-indexing on Flipkart (54.25× the country average).

Demographically, the Kalyan Jewellers audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kalyan Jewellers fan in United States is more female, around 36.5 years old, with strong Indulgence tendencies and a notable affinity for Flipkart.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kalyan Jewellers profile in United States.

Audience size
560K
in United States
Gender
71.0%♀
29.0% male
Age
36.5
average years
Country rank
#34279
Brand in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kalyan Jewellers

71.0% are female, 29.0% are male, average age 36.5.

Fig. 02

Gender split

71.0%
Female
29.0%
Male
Demographic split for Kalyan Jewellers audience in United States
MetricValue
Female71.0%
Male29.0%
Average age36.5
Estimated audience size559,659
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Kalyan Jewellers audience in United States
Age bracketShare%
16-1921%
20-2925%
30-3923%
40-4918%
50+13%
Fig. 04

Worldwide distribution

9.5%

of the worldwide Kalyan Jewellers audience comes from United States.

Worldwide audience distribution share by country for Kalyan Jewellers
CountryShare
India75.0%
United States9.5%
United Arab Emirates4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kalyan Jewellers audience in United States is strongest.

Fig. 05

Top regions by affinity

Kalyan Jewellers customers by region in United States
#RegionReachAffinity×
01New Jersey~100K7.03×
02Illinois~50K2.60×
03Washington~20K1.70×
04Wyoming~1K1.54×
05Connecticut~9K1.53×
06Texas~70K1.44×
07Virginia~20K1.32×
08Delaware~2K1.28×
09California~80K1.25×
10Massachusetts~10K1.20×
11Georgia~20K1.15×
12Pennsylvania~20K1.13×
13New York~30K1.09×
14North Carolina~20K1.07×
15Washington, District of Columbia~2K1.06×
16Kansas~4K1.02×
17New Hampshire~2K1.01×
18Alaska~1K0.99×
19North Dakota~1K0.97×
20Maryland~9K0.96×
21South Dakota~1K0.96×
22Arizona~10K0.95×
23Hawaii~2K0.94×
24Michigan~10K0.93×
25Montana~1K0.93×
26Arkansas~4K0.91×
27Rhode Island~2K0.91×
28Maine~2K0.90×
29Missouri~8K0.89×
30West Virginia~2K0.89×
31Utah~4K0.88×
32Idaho~2K0.88×
33Alabama~7K0.87×
34Nebraska~2K0.87×
35New Mexico~2K0.86×
36Colorado~7K0.85×
37Mississippi~4K0.85×
38Ohio~10K0.83×
39Oregon~5K0.83×
40Iowa~4K0.83×
41Indiana~8K0.82×
42Minnesota~6K0.80×
43Oklahoma~5K0.80×
44Tennessee~9K0.79×
45Kentucky~5K0.79×
46Louisiana~6K0.78×
47Wisconsin~6K0.77×
48South Carolina~6K0.77×
49Nevada~4K0.77×
50Florida~30K0.67×
Fig. 06

Affinity by region

Affinity by region — Kalyan Jewellers, United States
0.67×1.00×7.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kalyan Jewellers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kalyan Jewellers audience
#·InterestCategoryAffinity×
01Katrina KaifMovies & TV84.45×
02Deepika PadukoneMovies & TV79.42×
03EscadaFashion & Accessoires78.99×
04Shah Rukh KhanMovies & TV73.88×
05Islamic bankingBusiness & Career73.05×
06Alia BhattMovies & TV60.03×
07FlipkartShopping54.25×
08Axis BankBusiness & Career52.16×
09BuccellatiFashion & Accessoires49.69×
10Pre-engagement ringFashion & Accessoires41.42×
11NDTVMovies & TV40.79×
12Cash on deliveryBusiness & Career34.35×
13BB creamBeauty & Wellness31.68×
14Salman KhanMovies & TV31.05×
15India national cricket teamSports23.78×
16Priyanka ChopraMovies & TV20.71×
17Air CanadaTravel & Leisure18.90×
18Jewellery storeFashion & Accessoires17.97×
19HinduismPolitics & Society12.53×
20Designer clothingFashion & Accessoires8.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kalyan Jewellers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kalyan Jewellers audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY9.38×
Pet OwnershipJOY8.87×
Price SensitivityPREMIUM2.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kalyan Jewellers audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.71×
DIY MentalityTHRILL0.72×
SustainabilityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kalyan Jewellers's target market in United States?

Kalyan Jewellers's target market in United States covers an estimated 559,659 people, concentrated in New Jersey and California.

02

What is the gender split and age of Kalyan Jewellers customers?

71.0% of the Kalyan Jewellers audience are female, 29.0% are male, with an average age of 36.5 years.

03

Which brands do Kalyan Jewellers fans like most?

Kalyan Jewellers fans show strongest brand affinity for Flipkart (54.25×), Shah Rukh Khan (73.88×), and Deepika Padukone (79.42×) over the country average.

04

Where do Kalyan Jewellers fans live in United States?

Kalyan Jewellers fans in United States are most concentrated in New Jersey (reach ~100K), California (reach ~80K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Kalyan Jewellers fans also like?

Beyond Kalyan Jewellers itself, the audience over-indexes on Shah Rukh Khan (73.88×), Deepika Padukone (79.42×), BB cream (31.68×), and Katrina Kaif (84.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kalyan Jewellers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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