A data profile of the people who buy, follow and care about Cartier in India — modelled from more than twelve digital signal sources. Cartier has an estimated audience of 3,134,794 people in India.
The average Cartier fan in India is 31.8 years old, balanced, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Punjab (region), Gujarat.
Top brand affinities include Sex and the City, Party dress, Hermès, with strongest over-indexing on Sex and the City (2.47× the country average).
Demographically, the Cartier audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Cartier fan in India is balanced, around 31.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Sex and the City.
The key figures that characterise the Cartier profile in India.
51.3% are female, 48.7% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 31.8 |
| Estimated audience size | 3,134,794 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 35% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Cartier audience comes from India.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 12.0% |
| China | 7.6% |
Where the Cartier audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Punjab (region) | ~100K | 3.23× | |
| 02 | Goa | ~6K | 1.75× | |
| 03 | Maharashtra | ~300K | 1.66× | |
| 04 | Haryana | ~70K | 1.64× | |
| 05 | Gujarat | ~100K | 1.49× | |
| 06 | Karnataka | ~100K | 1.31× | |
| 07 | Telangana | ~50K | 1.15× | |
| 08 | Kerala | ~50K | 1.07× | |
| 09 | Uttarakhand | ~20K | 1.07× | |
| 10 | Rajasthan | ~70K | 0.96× | |
| 11 | Nagaland | ~2K | 0.96× | |
| 12 | Sikkim | ~1K | 0.94× | |
| 13 | Jammu and Kashmir | ~10K | 0.93× | |
| 14 | Himachal Pradesh | ~10K | 0.92× | |
| 15 | Manipur | ~4K | 0.90× | |
| 16 | Tamil Nadu | ~60K | 0.85× | |
| 17 | Mizoram | ~2K | 0.85× | |
| 18 | Uttar Pradesh | ~100K | 0.83× | |
| 19 | West Bengal | ~80K | 0.83× | |
| 20 | Chhattisgarh | ~20K | 0.82× | |
| 21 | Arunachal Pradesh | ~2K | 0.80× | |
| 22 | Meghalaya | ~2K | 0.76× | |
| 23 | Madhya Pradesh | ~40K | 0.72× | |
| 24 | Tripura | ~3K | 0.67× | |
| 25 | Andhra Pradesh | ~30K | 0.66× | |
| 26 | Jharkhand | ~20K | 0.64× | |
| 27 | Odisha | ~20K | 0.59× | |
| 28 | Assam | ~20K | 0.58× | |
| 29 | Bihar | ~20K | 0.39× |
The strongest cross-interests of the Cartier audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hermès | Fashion & Accessoires | 6.01× | ||
| 02 | Swarovski | Fashion & Accessoires | 4.07× | ||
| 03 | Art jewelry | Fashion & Accessoires | 3.62× | ||
| 04 | Chanel | Fashion & Accessoires | 3.54× | ||
| 05 | Party dress | Fashion & Accessoires | 3.52× | ||
| 06 | Jewellery store | Fashion & Accessoires | 3.35× | ||
| 07 | Handmade jewelry | Fashion & Accessoires | 3.31× | ||
| 08 | Cross-stitch | Home & Garden | 3.07× | ||
| 09 | Louis Vuitton | Fashion & Accessoires | 3.03× | ||
| 10 | First class travel | Travel & Leisure | 2.86× | ||
| 11 | Business class | Travel & Leisure | 2.84× | ||
| 12 | Wedding ring | Fashion & Accessoires | 2.73× | ||
| 13 | Engagement ring | Fashion & Accessoires | 2.68× | ||
| 14 | Formal wear | Fashion & Accessoires | 2.59× | ||
| 15 | Wedding invitation | Home & Garden | 2.54× | ||
| 16 | Necklace | Fashion & Accessoires | 2.54× | ||
| 17 | Sex and the City | Movies & TV | 2.47× | ||
| 18 | Wedding Planners | Kids & Family | 2.40× | ||
| 19 | Earring | Fashion & Accessoires | 2.22× | ||
| 20 | Designer clothing | Fashion & Accessoires | 2.21× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.05× | |
| Quality Awareness | PREMIUM | 1.79× | |
| Design Affinity | PREMIUM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.52× | |
| Need for Security | CONSERVATISM | 0.55× | |
| Risk Appetite | THRILL | 0.81× |
Cartier's target market in India covers an estimated 3,134,794 people, concentrated in Maharashtra and Punjab (region).
51.3% of the Cartier audience are female, 48.7% are male, with an average age of 31.8 years.
Cartier fans show strongest brand affinity for Sex and the City (2.47×), Party dress (3.52×), and Hermès (6.01×) over the country average.
Cartier fans in India are most concentrated in Maharashtra (reach ~300K), Punjab (region) (reach ~100K), and Gujarat (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Cartier itself, the audience over-indexes on Party dress (3.52×), Hermès (6.01×), First class travel (2.86×), and Handmade jewelry (3.31×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Cartier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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