Rascasse Audience Intelligence

Tanishq Target Market in United States

A data profile of the people who buy, follow and care about Tanishq in United States — modelled from more than twelve digital signal sources. Tanishq has an estimated audience of 1,201,496 people in United States.

#15among Jewelry in United States#2138among Brand in United States#867in Fashion & Accessoires

The average Tanishq fan in United States is 35.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New Jersey.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tanishq profile in United States.

Audience size
1.2M
in United States
Gender
68.5%♀
31.5% male
Age
35.0
average years
Country rank
#20869
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tanishq

68.5% are female, 31.5% are male, average age 35.0.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for Tanishq audience in United States
MetricValue
Female68.5%
Male31.5%
Average age35.0
Estimated audience size1,201,496
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Tanishq audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3919%
40-4916%
50+13%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Tanishq audience comes from United States.

Worldwide audience distribution share by country for Tanishq
CountryShare
India71.4%
United States11.3%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tanishq audience in United States is strongest.

Fig. 05

Top regions by affinity

Tanishq customers by region in United States
#RegionReachAffinity×
01New Jersey~100K3.99×
02Washington~80K3.14×
03Texas~200K2.39×
04Iowa~20K2.24×
05Massachusetts~50K2.14×
06Georgia~80K2.10×
07Illinois~80K2.06×
08Virginia~60K2.05×
09California~200K1.85×
10Delaware~5K1.57×
11Maryland~30K1.43×
12Connecticut~20K1.34×
13North Carolina~40K1.18×
14Pennsylvania~40K1.07×
15Washington, District of Columbia~4K1.04×
16Michigan~30K0.99×
17Nebraska~6K0.98×
18New Hampshire~5K0.98×
19New York~60K0.95×
20Oregon~10K0.94×
21Arkansas~9K0.93×
22Rhode Island~4K0.92×
23Arizona~20K0.91×
24Kansas~8K0.89×
25Ohio~30K0.84×
26Alaska~2K0.84×
27Minnesota~10K0.83×
28Vermont~2K0.83×
29North Dakota~2K0.81×
30Missouri~20K0.80×
31Montana~3K0.80×
32South Dakota~2K0.80×
33Indiana~20K0.77×
34Florida~60K0.76×
35Maine~3K0.73×
36Colorado~10K0.72×
37Hawaii~4K0.72×
38West Virginia~4K0.71×
39Tennessee~20K0.70×
40Wisconsin~10K0.68×
41Idaho~4K0.68×
42New Mexico~4K0.67×
43Mississippi~6K0.65×
44Kentucky~10K0.63×
45South Carolina~10K0.62×
46Utah~6K0.60×
47Alabama~10K0.58×
48Oklahoma~8K0.58×
49Nevada~7K0.58×
50Louisiana~9K0.56×
Fig. 06

Affinity by region

Affinity by region — Tanishq, United States
0.56×1.00×3.99×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tanishq. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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