Tanishq Audience in United States
Tanishq has an estimated audience of 1,196,968 people in United States. 68.5% are female, 31.5% are male, average age 35.0. Top regions: Texas, California, New Jersey.
The average Tanishq fan in United States is 35.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New Jersey. Demographically, the Tanishq audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Pet Ownership, Indulgence.
Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry
Demographics of Tanishq fans
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 35.0 |
| Estimated audience size | 1,196,968 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 270,471 | 2.63× |
| California | 232,235 | 1.76× |
| New Jersey | 133,970 | 4.4× |
| Illinois | 95,775 | 2.4× |
| Washington | 76,673 | 3.19× |
| Georgia | 75,199 | 2.04× |
| New York | 67,687 | 1.01× |
| Florida | 51,063 | 0.63× |
| Virginia | 48,828 | 1.67× |
| North Carolina | 47,482 | 1.32× |
| Pennsylvania | 46,715 | 1.16× |
| Massachusetts | 44,915 | 1.9× |
| Michigan | 35,502 | 1.13× |
| Ohio | 32,441 | 0.88× |
| Maryland | 27,767 | 1.35× |
| Iowa | 23,920 | 2.43× |
| Arizona | 21,758 | 0.89× |
| Indiana | 17,492 | 0.8× |
| Connecticut | 16,687 | 1.39× |
| Tennessee | 16,040 | 0.67× |
| Missouri | 15,847 | 0.82× |
| Minnesota | 15,332 | 0.89× |
| Colorado | 13,622 | 0.72× |
| Oregon | 12,943 | 0.94× |
| Wisconsin | 11,469 | 0.64× |
| South Carolina | 9,507 | 0.53× |
| Arkansas | 8,489 | 0.86× |
| Kansas | 7,333 | 0.78× |
| Kentucky | 7,221 | 0.48× |
| Nebraska | 6,652 | 1.11× |
| Alabama | 6,225 | 0.37× |
| Delaware | 5,766 | 1.75× |
| Oklahoma | 5,142 | 0.39× |
| Nevada | 5,049 | 0.44× |
| Louisiana | 4,933 | 0.32× |
| Utah | 4,435 | 0.41× |
| New Hampshire | 3,774 | 0.8× |
| Washington, District of Columbia | 3,378 | 0.94× |
| Rhode Island | 3,118 | 0.82× |
| Mississippi | 3,082 | 0.31× |
| New Mexico | 2,206 | 0.37× |
| West Virginia | 1,934 | 0.35× |
| Idaho | 1,833 | 0.31× |
| Hawaii | 1,122 | 0.22× |
| North Dakota | 851 | 0.35× |
| Maine | 850 | 0.2× |
| Montana | 797 | 0.24× |
| South Dakota | 699 | 0.25× |
| Alaska | 609 | 0.24× |
| Wyoming | 494 | 0.28× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.58 |
| Indulgence | JOY | 2.26 |
| Quality Awareness | PREMIUM | 1.78 |
| Price Sensitivity | PREMIUM | 1.76 |
| Luxury Orientation | PREMIUM | 1.6 |
| Creativity | OPEN | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 71.5% |
| United States | 11.2% |
| United Kingdom | 3.6% |
See Tanishq audiences in other countries
More Jewelry audiences in United States
- Tiffany & Co. (10,261,715)
- Cartier (10,238,376)
- Pandora (9,623,059)
- Swarovski (8,133,152)
- David Yurman (8,017,977)
How to read this data
Audience size is the estimated number of people in United States who actively search for Tanishq. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.