A data profile of the people who buy, follow and care about Pregnancy in Brazil — modelled from more than twelve digital signal sources. Pregnancy has an estimated audience of 8,037,888 people in Brazil.
Pregnancy has an estimated audience of 8,037,888 people in Brazil. 85.2% are female, 14.8% are male, average age 34.7. Top brand affinities: Beauty salons, Personal care, Fragrances, Furniture, Entrepreneurship.
Top brand affinities include Beauty salons, Personal care, Fragrances, with strongest over-indexing on Beauty salons (2.16× the country average).
Demographically, the Pregnancy audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Creativity, Indulgence.
The typical Pregnancy fan in Brazil is more female, around 34.7 years old, with strong Creativity tendencies and a notable affinity for Beauty salons.
The key figures that characterise the Pregnancy profile in Brazil.
85.2% are female, 14.8% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 85.2% |
| Male | 14.8% |
| Average age | 34.7 |
| Estimated audience size | 8,037,888 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 15% | |
| 50+ | 11% |
of the worldwide Pregnancy audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.1% |
| Brazil | 4.7% |
| Japan | 4.2% |
The strongest cross-interests of the Pregnancy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beauty salons | Beauty & Wellness | 2.16× | ||
| 02 | Fragrances | Beauty & Wellness | 2.04× | ||
| 03 | Hypermarket | Shopping | 1.98× | ||
| 04 | Handbags | Fashion & Accessoires | 1.98× | ||
| 05 | Children's clothing | Fashion & Accessoires | 1.98× | ||
| 06 | Furniture | Home & Garden | 1.94× | ||
| 07 | Personal care | Health | 1.90× | ||
| 08 | Boutiques | Fashion & Accessoires | 1.88× | ||
| 09 | College | Business & Career | 1.84× | ||
| 10 | Jazz music | Music & Radio | 1.83× | ||
| 11 | Wine | Food & Beverages | 1.71× | ||
| 12 | Entrepreneurship | Business & Career | 1.69× | ||
| 13 | Discount stores | Shopping | 1.68× | ||
| 14 | Home improvement | Home & Garden | 1.64× | ||
| 15 | Action movies | Movies & TV | 1.64× | ||
| 16 | Animated movies | Movies & TV | 1.64× | ||
| 17 | Basketball | Sports | 1.59× | ||
| 18 | Barbecue | Food & Beverages | 1.58× | ||
| 19 | Spotify | Internet & Social Media | 1.58× | ||
| 20 | X | Internet & Social Media | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.76× | |
| Indulgence | JOY | 1.49× | |
| Family Orientation | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.82× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Patriotism | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Pregnancy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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