A data profile of the people who buy, follow and care about Pregnancy in Ireland — modelled from more than twelve digital signal sources. Pregnancy has an estimated audience of 664,935 people in Ireland.
Pregnancy has an estimated audience of 664,935 people in Ireland. 87.7% are female, 12.3% are male, average age 41.8. Top brand affinities: IKEA, TK Maxx, Child care, Children's clothing, Waxing.
Top brand affinities include IKEA, TK Maxx, Child care, with strongest over-indexing on IKEA (1.58× the country average).
Demographically, the Pregnancy audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Family Orientation, Tradition.
The typical Pregnancy fan in Ireland is more female, around 41.8 years old, with strong Family Orientation tendencies and a notable affinity for IKEA.
The key figures that characterise the Pregnancy profile in Ireland.
87.7% are female, 12.3% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 87.7% |
| Male | 12.3% |
| Average age | 41.8 |
| Estimated audience size | 664,935 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 21% | |
| 30-39 | 28% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Pregnancy audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 23.1% |
| Brazil | 4.7% |
| Japan | 4.2% |
The strongest cross-interests of the Pregnancy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lip balm | Beauty & Wellness | 1.98× | ||
| 02 | Child care | Kids & Family | 1.94× | ||
| 03 | Waxing | Beauty & Wellness | 1.90× | ||
| 04 | Face powder | Beauty & Wellness | 1.83× | ||
| 05 | Meghan Markle | Fashion & Accessoires | 1.82× | ||
| 06 | Children's clothing | Fashion & Accessoires | 1.81× | ||
| 07 | Nail salon | Beauty & Wellness | 1.81× | ||
| 08 | Manicure | Beauty & Wellness | 1.79× | ||
| 09 | Lip gloss | Beauty & Wellness | 1.79× | ||
| 10 | TK Maxx | Shopping | 1.71× | ||
| 11 | Microwave oven | Home & Garden | 1.70× | ||
| 12 | Concealer | Beauty & Wellness | 1.69× | ||
| 13 | Hair removal | Beauty & Wellness | 1.61× | ||
| 14 | Zoo | Kids & Family | 1.60× | ||
| 15 | IKEA | Home & Garden | 1.58× | ||
| 16 | Lego | Kids & Family | 1.56× | ||
| 17 | Department store | Shopping | 1.55× | ||
| 18 | Bedroom furniture | Home & Garden | 1.55× | ||
| 19 | Massage | Health | 1.52× | ||
| 20 | Tradition | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.68× | |
| Tradition | CONSERVATISM | 1.50× | |
| Convenience Orientation | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.77× | |
| Risk Appetite | THRILL | 0.83× | |
| Spirituality | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Pregnancy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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