A data profile of the people who buy, follow and care about Pregnancy in South Africa — modelled from more than twelve digital signal sources. Pregnancy has an estimated audience of 1,223,497 people in South Africa.
Pregnancy has an estimated audience of 1,223,497 people in South Africa. 82.2% are female, 17.8% are male, average age 34.3. Top brand affinities: Children's clothing, Skin care, Hair care, Child care, Kitchenware.
Top brand affinities include Children's clothing, Skin care, Hair care, with strongest over-indexing on Children's clothing (1.84× the country average).
Demographically, the Pregnancy audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Pregnancy fan in South Africa is more female, around 34.3 years old, with strong Indulgence tendencies and a notable affinity for Children's clothing.
The key figures that characterise the Pregnancy profile in South Africa.
82.2% are female, 17.8% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 82.2% |
| Male | 17.8% |
| Average age | 34.3 |
| Estimated audience size | 1,223,497 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 31% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 16% |
of the worldwide Pregnancy audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 23.1% |
| Brazil | 4.7% |
| Japan | 4.2% |
The strongest cross-interests of the Pregnancy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Huggies | Kids & Family | 2.49× | ||
| 02 | Pampers | Kids & Family | 2.48× | ||
| 03 | Lip gloss | Beauty & Wellness | 2.11× | ||
| 04 | Artificial nails | Beauty & Wellness | 1.89× | ||
| 05 | Children's clothing | Fashion & Accessoires | 1.84× | ||
| 06 | Eyelash extensions | Beauty & Wellness | 1.84× | ||
| 07 | Child care | Kids & Family | 1.80× | ||
| 08 | Eye liner | Beauty & Wellness | 1.78× | ||
| 09 | Nail salon | Beauty & Wellness | 1.76× | ||
| 10 | Manicure | Beauty & Wellness | 1.75× | ||
| 11 | Bedroom furniture | Home & Garden | 1.62× | ||
| 12 | Anti-aging cream | Beauty & Wellness | 1.62× | ||
| 13 | Skin care | Beauty & Wellness | 1.59× | ||
| 14 | Kitchenware | Home & Garden | 1.59× | ||
| 15 | Hair care | Beauty & Wellness | 1.56× | ||
| 16 | Hair conditioner | Beauty & Wellness | 1.55× | ||
| 17 | Massage | Health | 1.55× | ||
| 18 | Microwave oven | Home & Garden | 1.53× | ||
| 19 | Cupcake | Food & Beverages | 1.52× | ||
| 20 | Business class | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.70× | |
| Quality Awareness | PREMIUM | 1.41× | |
| Design Affinity | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.77× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Social Media Usage | JOY | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Pregnancy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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