A data profile of the people who buy, follow and care about Cupcake in South Africa — modelled from more than twelve digital signal sources. Cupcake has an estimated audience of 880,687 people in South Africa.
Cupcake has an estimated audience of 880,687 people in South Africa. 80.7% are female, 19.3% are male, average age 37.6. Top brand affinities: Cake, Icing (food), Wig, Desserts, Ackermans.
Top brand affinities include Cake, Icing (food), Wig, with strongest over-indexing on Cake (2.33× the country average).
Demographically, the Cupcake audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Cupcake fan in South Africa is more female, around 37.6 years old, with strong Spirituality tendencies and a notable affinity for Cake.
The key figures that characterise the Cupcake profile in South Africa.
80.7% are female, 19.3% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 80.7% |
| Male | 19.3% |
| Average age | 37.6 |
| Estimated audience size | 880,687 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 20% |
of the worldwide Cupcake audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 10.8% |
| China | 8.2% |
The strongest cross-interests of the Cupcake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ganache | Food & Beverages | 7.10× | ||
| 02 | Fondant icing | Food & Beverages | 4.85× | ||
| 03 | Icing (food) | Food & Beverages | 4.21× | ||
| 04 | Birthday cake | Food & Beverages | 3.05× | ||
| 05 | Cake decorating | Food & Beverages | 2.83× | ||
| 06 | Cake | Food & Beverages | 2.33× | ||
| 07 | Pastry | Food & Beverages | 2.30× | ||
| 08 | Wig | Beauty & Wellness | 2.12× | ||
| 09 | Braid | Home & Garden | 2.12× | ||
| 10 | Lace wig | Beauty & Wellness | 1.98× | ||
| 11 | Cream | Food & Beverages | 1.98× | ||
| 12 | Event management | Business & Career | 1.94× | ||
| 13 | Bakery | Food & Beverages | 1.81× | ||
| 14 | Catering | Food & Beverages | 1.76× | ||
| 15 | Desserts | Food & Beverages | 1.66× | ||
| 16 | ShopRite (United States) | Food & Beverages | 1.63× | ||
| 17 | Skirt | Fashion & Accessoires | 1.63× | ||
| 18 | Baking | Food & Beverages | 1.62× | ||
| 19 | Ackermans | Shopping | 1.57× | ||
| 20 | Hairstyle | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.25× | |
| Travelling | THRILL | 1.11× | |
| Healthy Lifestyle | BALANCE | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.48× | |
| Patriotism | CONSERVATISM | 0.55× | |
| Healthy Lifestyle | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Cupcake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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