A data profile of the people who buy, follow and care about Cream in South Africa — modelled from more than twelve digital signal sources. Cream has an estimated audience of 913,759 people in South Africa.
Cream has an estimated audience of 913,759 people in South Africa. 79.0% are female, 21.0% are male, average age 36.8. Top brand affinities: Microwave oven, Bakery, Grilling, Children's clothing, Snack food.
Top brand affinities include Microwave oven, Bakery, Grilling, with strongest over-indexing on Microwave oven (2.28× the country average).
Demographically, the Cream audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Cream fan in South Africa is more female, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Microwave oven.
The key figures that characterise the Cream profile in South Africa.
79.0% are female, 21.0% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 79.0% |
| Male | 21.0% |
| Average age | 36.8 |
| Estimated audience size | 913,759 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 28% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 18% |
of the worldwide Cream audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 7.9% |
| United Kingdom | 5.9% |
The strongest cross-interests of the Cream audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baking powder | Food & Beverages | 3.53× | ||
| 02 | Sugar substitute | Food & Beverages | 2.55× | ||
| 03 | Microwave oven | Home & Garden | 2.28× | ||
| 04 | Cupcake | Food & Beverages | 1.98× | ||
| 05 | Bakery | Food & Beverages | 1.97× | ||
| 06 | Street food | Food & Beverages | 1.94× | ||
| 07 | Nail salon | Beauty & Wellness | 1.79× | ||
| 08 | Artificial nails | Beauty & Wellness | 1.78× | ||
| 09 | Department store | Shopping | 1.76× | ||
| 10 | Crocs | Fashion & Accessoires | 1.75× | ||
| 11 | Cocktail | Food & Beverages | 1.74× | ||
| 12 | Grilling | Food & Beverages | 1.73× | ||
| 13 | Snack food | Food & Beverages | 1.70× | ||
| 14 | Manicure | Beauty & Wellness | 1.68× | ||
| 15 | Boutique hotel | Travel & Leisure | 1.67× | ||
| 16 | Hypermarket | Shopping | 1.64× | ||
| 17 | Children's clothing | Fashion & Accessoires | 1.62× | ||
| 18 | Kitchenware | Home & Garden | 1.62× | ||
| 19 | Gin | Food & Beverages | 1.62× | ||
| 20 | Baking | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.40× | |
| Convenience Orientation | PREMIUM | 1.59× | |
| Community Orientation | OPEN | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Risk Appetite | THRILL | 0.74× | |
| Early Adopter Mentality | POWER | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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