A data profile of the people who buy, follow and care about Snack food in South Africa — modelled from more than twelve digital signal sources. Snack food has an estimated audience of 1,375,788 people in South Africa.
Snack food has an estimated audience of 1,375,788 people in South Africa. 65.3% are female, 34.7% are male, average age 37.1. Top brand affinities: Ackermans, ShopRite (United States), Grocery store, Dinner, Dish (food).
Top brand affinities include Ackermans, ShopRite (United States), Grocery store, with strongest over-indexing on Ackermans (1.53× the country average).
Demographically, the Snack food audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Spirituality, Healthy Lifestyle.
The typical Snack food fan in South Africa is more female, around 37.1 years old, with strong Spirituality tendencies and a notable affinity for Ackermans.
The key figures that characterise the Snack food profile in South Africa.
65.3% are female, 34.7% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 37.1 |
| Estimated audience size | 1,375,788 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 20% |
of the worldwide Snack food audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 7.8% |
| Brazil | 5.1% |
The strongest cross-interests of the Snack food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snacking | Food & Beverages | 2.18× | ||
| 02 | Cheesecake | Food & Beverages | 1.83× | ||
| 03 | Frying pan | Home & Garden | 1.82× | ||
| 04 | Cream | Food & Beverages | 1.70× | ||
| 05 | Convenience store | Food & Beverages | 1.68× | ||
| 06 | Dish (food) | Food & Beverages | 1.65× | ||
| 07 | Cookie | Food & Beverages | 1.62× | ||
| 08 | ShopRite (United States) | Food & Beverages | 1.61× | ||
| 09 | Cupcake | Food & Beverages | 1.61× | ||
| 10 | Candy | Food & Beverages | 1.60× | ||
| 11 | Sweetness | Food & Beverages | 1.58× | ||
| 12 | Cookbook | Food & Beverages | 1.57× | ||
| 13 | Grocery store | Food & Beverages | 1.56× | ||
| 14 | Dinner | Food & Beverages | 1.56× | ||
| 15 | Chicken (food) | Food & Beverages | 1.56× | ||
| 16 | Home shopping | Shopping | 1.55× | ||
| 17 | Ackermans | Shopping | 1.53× | ||
| 18 | Cheese | Food & Beverages | 1.52× | ||
| 19 | Bakery | Food & Beverages | 1.51× | ||
| 20 | Online food ordering | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.17× | |
| Healthy Lifestyle | BALANCE | 0.98× | |
| Patriotism | CONSERVATISM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.74× | |
| Social Media Usage | JOY | 0.76× | |
| Patriotism | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Snack food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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