A data profile of the people who buy, follow and care about Snack food in Indonesia — modelled from more than twelve digital signal sources. Snack food has an estimated audience of 6,962,840 people in Indonesia.
The average Snack food fan in Indonesia is 33.3 years old, more female, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Web fiction, Kebaya, Tunic, with strongest over-indexing on Web fiction (2.31× the country average).
Demographically, the Snack food audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Individualism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Snack food fan in Indonesia is more female, around 33.3 years old, with strong Individualism tendencies and a notable affinity for Web fiction.
The key figures that characterise the Snack food profile in Indonesia.
56.7% are female, 43.3% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 33.3 |
| Estimated audience size | 6,962,840 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 34% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Snack food audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 7.8% |
| Brazil | 5.1% |
Where the Snack food audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Kalimantan | ~30K | 1.18× | |
| 02 | West Sulawesi | ~30K | 1.10× | |
| 03 | West Papua | ~20K | 1.10× | |
| 04 | Papua (province) | ~50K | 1.09× | |
| 05 | Gorontalo (disambiguation)(2) | ~30K | 1.09× | |
| 06 | Southeast Sulawesi | ~50K | 1.04× | |
| 07 | Bangka-Belitung Islands | ~40K | 1.04× | |
| 08 | Maluku | ~30K | 1.03× | |
| 09 | North Maluku | ~20K | 1.03× | |
| 10 | Central Sulawesi | ~70K | 1.02× | |
| 11 | Central Kalimantan | ~60K | 1.00× | |
| 12 | Bengkulu | ~60K | 1.00× | |
| 13 | North Sulawesi | ~70K | 0.99× | |
| 14 | Jambi | ~80K | 0.98× | |
| 15 | South Kalimantan | ~90K | 0.97× | |
| 16 | West Nusa Tenggara | ~80K | 0.97× | |
| 17 | East Nusa Tenggara | ~70K | 0.97× | |
| 18 | Aceh | ~90K | 0.96× | |
| 19 | Riau Islands | ~70K | 0.96× | |
| 20 | West Kalimantan | ~100K | 0.95× | |
| 21 | Lampung | ~100K | 0.94× | |
| 22 | West Sumatra | ~100K | 0.94× | |
| 23 | East Kalimantan | ~100K | 0.94× | |
| 24 | South Sumatra | ~200K | 0.93× | |
| 25 | Riau | ~200K | 0.93× | |
| 26 | South Sulawesi | ~200K | 0.92× | |
| 27 | Bali | ~100K | 0.91× | |
| 28 | Special Region of Yogyakarta | ~100K | 0.91× | |
| 29 | North Sumatra | ~300K | 0.89× | |
| 30 | Banten | ~200K | 0.87× | |
| 31 | Jakarta | ~500K | 0.82× | |
| 32 | East Java | ~600K | 0.78× | |
| 33 | Central Java | ~500K | 0.78× | |
| 34 | West Java | ~800K | 0.71× |
The strongest cross-interests of the Snack food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indian fast food | Food & Beverages | 3.33× | ||
| 02 | Web fiction | Literature | 2.31× | ||
| 03 | Mara Region | Travel & Leisure | 1.84× | ||
| 04 | Corset | Fashion & Accessoires | 1.83× | ||
| 05 | Tanzania | Travel & Leisure | 1.68× | ||
| 06 | Milea, Ioannina | Travel & Leisure | 1.65× | ||
| 07 | Modesty | Politics & Society | 1.65× | ||
| 08 | Breastfeeding | Kids & Family | 1.64× | ||
| 09 | Tunic | Fashion & Accessoires | 1.62× | ||
| 10 | Baby powder | Kids & Family | 1.61× | ||
| 11 | Mascara | Beauty & Wellness | 1.60× | ||
| 12 | Egg (food) | Food & Beverages | 1.57× | ||
| 13 | Nursing bra | Fashion & Accessoires | 1.56× | ||
| 14 | Brassiere | Food & Beverages | 1.55× | ||
| 15 | Rumah Gadang | Travel & Leisure | 1.54× | ||
| 16 | East Africa | Travel & Leisure | 1.54× | ||
| 17 | Sunscreen | Beauty & Wellness | 1.53× | ||
| 18 | Cetaphil | Beauty & Wellness | 1.53× | ||
| 19 | Kebaya | Fashion & Accessoires | 1.52× | ||
| 20 | Music download | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.23× | |
| Risk Appetite | THRILL | 0.89× | |
| Need for Security | CONSERVATISM | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.39× | |
| Patriotism | CONSERVATISM | 0.41× | |
| Design Affinity | PREMIUM | 0.47× |
Snack food has an estimated audience of 6,962,840 people in Indonesia, concentrated in West Java and East Java.
56.7% of Snack food fans are female, 43.3% are male, with an average age of 33.3 years.
Snack food fans show strongest brand affinity for Web fiction (2.31×), Kebaya (1.52×), and Tunic (1.62×) over the country average.
Snack food fans in Indonesia are most concentrated in West Java (reach ~800K), East Java (reach ~600K), and Central Java (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Snack food itself, the audience over-indexes on Kebaya (1.52×), Tunic (1.62×), Breastfeeding (1.64×), and Sunscreen (1.53×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Snack food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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