A data profile of the people who buy, follow and care about Snack food in Australia — modelled from more than twelve digital signal sources. Snack food has an estimated audience of 3,332,132 people in Australia.
The average Snack food fan in Australia is 41.2 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include BP, Spotlight (software), Costco, with strongest over-indexing on BP (1.89× the country average).
Demographically, the Snack food audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Snack food fan in Australia is more female, around 41.2 years old, with strong Convenience Orientation tendencies and a notable affinity for BP.
The key figures that characterise the Snack food profile in Australia.
67.9% are female, 32.1% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 41.2 |
| Estimated audience size | 3,332,132 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Snack food audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 7.8% |
| Brazil | 5.1% |
Where the Snack food audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~30K | 1.08× | |
| 02 | Queensland | ~800K | 1.05× | |
| 03 | Tasmania | ~70K | 1.01× | |
| 04 | South Australia | ~300K | 0.98× | |
| 05 | Australian Capital Territory | ~70K | 0.97× | |
| 06 | Western Australia | ~400K | 0.92× | |
| 07 | Victoria | ~800K | 0.85× | |
| 08 | New South Wales | ~1M | 0.81× |
The strongest cross-interests of the Snack food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lunch box | Home & Garden | 2.76× | ||
| 02 | Snacking | Food & Beverages | 2.64× | ||
| 03 | BP | Cars & Mobility | 1.89× | ||
| 04 | Butter | Food & Beverages | 1.87× | ||
| 05 | Cream | Food & Beverages | 1.81× | ||
| 06 | Supermarket | Shopping | 1.67× | ||
| 07 | Dish (food) | Food & Beverages | 1.65× | ||
| 08 | Grocery store | Food & Beverages | 1.62× | ||
| 09 | Flavor | Food & Beverages | 1.61× | ||
| 10 | Cookbook | Food & Beverages | 1.59× | ||
| 11 | Culinary art | Arts & Culture | 1.58× | ||
| 12 | Nut (fruit) | Food & Beverages | 1.57× | ||
| 13 | Sweetness | Food & Beverages | 1.56× | ||
| 14 | Costco | Shopping | 1.54× | ||
| 15 | Take-out | Food & Beverages | 1.54× | ||
| 16 | Cheese | Food & Beverages | 1.54× | ||
| 17 | Baby Bunting | Kids & Family | 1.54× | ||
| 18 | Spotlight (software) | Technology & Electronics | 1.53× | ||
| 19 | Candy | Food & Beverages | 1.53× | ||
| 20 | Cookie | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.41× | |
| Community Orientation | OPEN | 1.26× | |
| Healthy Lifestyle | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.91× | |
| Risk Appetite | THRILL | 0.92× | |
| Patriotism | CONSERVATISM | 0.98× |
Snack food has an estimated audience of 3,332,132 people in Australia, concentrated in New South Wales and Victoria.
67.9% of Snack food fans are female, 32.1% are male, with an average age of 41.2 years.
Snack food fans show strongest brand affinity for BP (1.89×), Spotlight (software) (1.53×), and Costco (1.54×) over the country average.
Snack food fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~800K), and Queensland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Snack food itself, the audience over-indexes on Spotlight (software) (1.53×), Costco (1.54×), Supermarket (1.67×), and Take-out (1.54×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Snack food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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