A data profile of the people who buy, follow and care about Baby Bunting in Australia — modelled from more than twelve digital signal sources. Baby Bunting has an estimated audience of 2,647,897 people in Australia.
Baby Bunting has an estimated audience of 2,647,897 people in Australia. 87.6% are female, 12.4% are male, average age 39.3. Top brand affinities: Huggies, IKEA, Discount stores, Social shopping, Cotton On.
Top brand affinities include Huggies, IKEA, Discount stores, with strongest over-indexing on Huggies (9.98× the country average).
Demographically, the Baby Bunting audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.
The typical Baby Bunting fan in Australia is more female, around 39.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Huggies.
The key figures that characterise the Baby Bunting profile in Australia.
87.6% are female, 12.4% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 87.6% |
| Male | 12.4% |
| Average age | 39.3 |
| Estimated audience size | 2,647,897 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 28% | |
| 30-39 | 25% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Baby Bunting audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 91.8% |
| United States | 3.8% |
| United Kingdom | 1.3% |
The strongest cross-interests of the Baby Bunting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bugaboo | Kids & Family | 14.23× | ||
| 02 | Huggies | Kids & Family | 9.98× | ||
| 03 | Social shopping | Shopping | 9.67× | ||
| 04 | Diaper | Kids & Family | 5.40× | ||
| 05 | Bec and Bridge | Fashion & Accessoires | 4.18× | ||
| 06 | Discount stores | Shopping | 3.60× | ||
| 07 | Children's clothing | Fashion & Accessoires | 3.57× | ||
| 08 | Child care | Kids & Family | 3.56× | ||
| 09 | Zimmermann | Home & Garden | 3.40× | ||
| 10 | Kookai | Fashion & Accessoires | 3.12× | ||
| 11 | IKEA | Home & Garden | 2.70× | ||
| 12 | Cotton On | Fashion & Accessoires | 2.67× | ||
| 13 | Department store | Shopping | 2.59× | ||
| 14 | Organic food | Food & Beverages | 2.01× | ||
| 15 | Target Corporation | Shopping | 1.99× | ||
| 16 | Woolworths | Shopping | 1.97× | ||
| 17 | Big W | Shopping | 1.97× | ||
| 18 | Kmart | Shopping | 1.97× | ||
| 19 | Harvey Norman | Shopping | 1.91× | ||
| 20 | Myer | Fashion & Accessoires | 1.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.94× | |
| Price Sensitivity | PREMIUM | 1.86× | |
| Indulgence | JOY | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.68× | |
| Need for Security | CONSERVATISM | 0.74× | |
| Early Adopter Mentality | POWER | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Baby Bunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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