A data profile of the people who buy, follow and care about Cheese in Australia — modelled from more than twelve digital signal sources. Cheese has an estimated audience of 3,833,288 people in Australia.
The average Cheese fan in Australia is 42.6 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Flour, Fruit, Sweetness, with strongest over-indexing on Flour (2.46× the country average).
Demographically, the Cheese audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Cheese fan in Australia is more female, around 42.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Flour.
The key figures that characterise the Cheese profile in Australia.
64.7% are female, 35.3% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 42.6 |
| Estimated audience size | 3,833,288 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Cheese audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 6.1% |
| Japan | 4.5% |
Where the Cheese audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~100K | 1.66× | |
| 02 | South Australia | ~300K | 1.12× | |
| 03 | Western Australia | ~500K | 1.03× | |
| 04 | Victoria | ~1M | 0.91× | |
| 05 | New South Wales | ~1M | 0.89× | |
| 06 | Australian Capital Territory | ~70K | 0.88× | |
| 07 | Queensland | ~800K | 0.86× | |
| 08 | Northern Territory | ~30K | 0.75× |
The strongest cross-interests of the Cheese audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flatbread | Food & Beverages | 3.33× | ||
| 02 | Dough | Food & Beverages | 2.54× | ||
| 03 | Flour | Food & Beverages | 2.46× | ||
| 04 | Mediterranean cuisine | Food & Beverages | 2.40× | ||
| 05 | Sweetness | Food & Beverages | 2.39× | ||
| 06 | Butter | Food & Beverages | 2.31× | ||
| 07 | Nut (fruit) | Food & Beverages | 2.23× | ||
| 08 | Pasta | Food & Beverages | 2.07× | ||
| 09 | Pizza | Food & Beverages | 1.90× | ||
| 10 | Dish (food) | Food & Beverages | 1.86× | ||
| 11 | Seafood | Food & Beverages | 1.83× | ||
| 12 | Snack food | Food & Beverages | 1.81× | ||
| 13 | Confectionery | Food & Beverages | 1.78× | ||
| 14 | Pastry | Food & Beverages | 1.77× | ||
| 15 | Italian cuisine | Food & Beverages | 1.74× | ||
| 16 | Lunch | Food & Beverages | 1.56× | ||
| 17 | Oven | Home & Garden | 1.53× | ||
| 18 | Fruit | Food & Beverages | 1.52× | ||
| 19 | Coles (bookstore) | Literature | 1.51× | ||
| 20 | Sugar | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.54× | |
| Indulgence | JOY | 1.45× | |
| Convenience Orientation | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.99× | |
| Risk Appetite | THRILL | 1.00× | |
| Social Media Usage | JOY | 1.03× |
Cheese has an estimated audience of 3,833,288 people in Australia, concentrated in New South Wales and Victoria.
64.7% of Cheese fans are female, 35.3% are male, with an average age of 42.6 years.
Cheese fans show strongest brand affinity for Flour (2.46×), Fruit (1.52×), and Sweetness (2.39×) over the country average.
Cheese fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~1M), and Queensland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Cheese itself, the audience over-indexes on Fruit (1.52×), Sweetness (2.39×), Italian cuisine (1.74×), and Coles (bookstore) (1.51×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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