A data profile of the people who buy, follow and care about Pastry in Australia — modelled from more than twelve digital signal sources. Pastry has an estimated audience of 3,165,829 people in Australia.
The average Pastry fan in Australia is 43.2 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Cake, Desserts, Cake decorating, with strongest over-indexing on Cake (2.03× the country average).
Demographically, the Pastry audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Indulgence, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Pastry fan in Australia is more female, around 43.2 years old, with strong Indulgence tendencies and a notable affinity for Cake.
The key figures that characterise the Pastry profile in Australia.
72.8% are female, 27.2% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 72.8% |
| Male | 27.2% |
| Average age | 43.2 |
| Estimated audience size | 3,165,829 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Pastry audience comes from Australia.
| Country | Share |
|---|---|
| United States | 14.0% |
| Italy | 7.7% |
| Japan | 6.7% |
Where the Pastry audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~1M | 1.23× | |
| 02 | New South Wales | ~1.5M | 1.15× | |
| 03 | Australian Capital Territory | ~70K | 1.05× | |
| 04 | Queensland | ~800K | 1.02× | |
| 05 | Western Australia | ~400K | 0.98× | |
| 06 | Tasmania | ~70K | 0.98× | |
| 07 | Northern Territory | ~30K | 0.87× | |
| 08 | South Australia | ~200K | 0.85× |
The strongest cross-interests of the Pastry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cake decorating | Food & Beverages | 3.54× | ||
| 02 | Chocolate cake | Food & Beverages | 3.48× | ||
| 03 | Birthday cake | Food & Beverages | 2.89× | ||
| 04 | Icing (food) | Food & Beverages | 2.83× | ||
| 05 | Pie | Food & Beverages | 2.60× | ||
| 06 | Cream | Food & Beverages | 2.22× | ||
| 07 | Cupcake | Food & Beverages | 2.18× | ||
| 08 | Sweetness | Food & Beverages | 2.15× | ||
| 09 | Bakery | Food & Beverages | 2.11× | ||
| 10 | Flour | Food & Beverages | 2.11× | ||
| 11 | Cake | Food & Beverages | 2.03× | ||
| 12 | Cookie | Food & Beverages | 1.89× | ||
| 13 | Oven | Home & Garden | 1.80× | ||
| 14 | Culinary art | Arts & Culture | 1.76× | ||
| 15 | Desserts | Food & Beverages | 1.73× | ||
| 16 | Confectionery | Food & Beverages | 1.70× | ||
| 17 | Harris Scarfe | Home & Garden | 1.69× | ||
| 18 | Local food | Food & Beverages | 1.66× | ||
| 19 | Take-out | Food & Beverages | 1.56× | ||
| 20 | Natural product | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.42× | |
| Design Affinity | PREMIUM | 1.31× | |
| Creativity | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Risk Appetite | THRILL | 0.85× | |
| Need for Security | CONSERVATISM | 0.86× |
Pastry has an estimated audience of 3,165,829 people in Australia, concentrated in New South Wales and Victoria.
72.8% of Pastry fans are female, 27.2% are male, with an average age of 43.2 years.
Pastry fans show strongest brand affinity for Cake (2.03×), Desserts (1.73×), and Cake decorating (3.54×) over the country average.
Pastry fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1M), and Queensland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Pastry itself, the audience over-indexes on Desserts (1.73×), Cake decorating (3.54×), Bakery (2.11×), and Oven (1.8×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Pastry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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