Rascasse Audience Intelligence

Pastry Audience in Indonesia

A data profile of the people who buy, follow and care about Pastry in Indonesia — modelled from more than twelve digital signal sources. Pastry has an estimated audience of 2,808,402 people in Indonesia.

#537among Topic in Indonesia
#76in Food & Beverages

The average Pastry fan in Indonesia is 32.8 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Pastry profile in Indonesia.

Audience size
2.8M
in Indonesia
Gender
61.5%♀
38.5% male
Age
32.8
average years
Country rank
#730
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pastry fans

61.5% are female, 38.5% are male, average age 32.8.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Pastry audience in Indonesia
MetricValue
Female61.5%
Male38.5%
Average age32.8
Estimated audience size2,808,402
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Pastry audience in Indonesia
Age bracketShare%
16-1926%
20-2937%
30-3919%
40-4911%
50+7%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Pastry audience comes from Indonesia.

Worldwide audience distribution share by country for Pastry
CountryShare
United States14.0%
Italy7.7%
Japan6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pastry audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Pastry fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~100K2.34×
02Special Region of Yogyakarta~100K2.18×
03Riau Islands~50K1.51×
04East Java~400K1.43×
05Jakarta~300K1.43×
06Banten~200K1.42×
07Central Java~400K1.36×
08South Kalimantan~50K1.28×
09East Kalimantan~60K1.22×
10West Java~500K1.12×
11Bangka-Belitung Islands~20K1.12×
12West Nusa Tenggara~40K1.08×
13Central Kalimantan~20K1.08×
14West Kalimantan~40K1.07×
15South Sulawesi~80K0.98×
16North Kalimantan~9K0.98×
17West Sumatra~40K0.92×
18West Papua~8K0.91×
19Riau~60K0.90×
20Lampung~50K0.89×
21Gorontalo (disambiguation)(2)~10K0.87×
22Bengkulu~20K0.85×
23West Sulawesi~10K0.85×
24North Sulawesi~30K0.84×
25Jambi~30K0.82×
26Papua (province)~10K0.82×
27Southeast Sulawesi~20K0.81×
28North Maluku~8K0.81×
29South Sumatra~50K0.80×
30Maluku~10K0.78×
31North Sumatra~100K0.76×
32Central Sulawesi~20K0.76×
33East Nusa Tenggara~20K0.67×
34Aceh~30K0.66×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Indonesia

See Pastry audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Pastry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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