A data profile of the people who buy, follow and care about Pastry in Poland — modelled from more than twelve digital signal sources. Pastry has an estimated audience of 1,556,233 people in Poland.
Pastry has an estimated audience of 1,556,233 people in Poland. 75.1% are female, 24.9% are male, average age 38.8. Top brand affinities: Cake, Cupcake, Bakery, Cookie, Desserts.
Top brand affinities include Cake, Cupcake, Bakery, with strongest over-indexing on Cake (4.21× the country average).
Demographically, the Pastry audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical Pastry fan in Poland is more female, around 38.8 years old, with strong Individualism tendencies and a notable affinity for Cake.
The key figures that characterise the Pastry profile in Poland.
75.1% are female, 24.9% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 38.8 |
| Estimated audience size | 1,556,233 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Pastry audience comes from Poland.
| Country | Share |
|---|---|
| United States | 14.0% |
| Italy | 7.7% |
| Japan | 6.7% |
The strongest cross-interests of the Pastry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sweetness | Food & Beverages | 5.65× | ||
| 02 | Cupcake | Food & Beverages | 5.34× | ||
| 03 | Cake decorating | Food & Beverages | 4.98× | ||
| 04 | Chocolate brownie | Food & Beverages | 4.90× | ||
| 05 | Bakery | Food & Beverages | 4.83× | ||
| 06 | Chocolate cake | Food & Beverages | 4.57× | ||
| 07 | Candy | Food & Beverages | 4.43× | ||
| 08 | Cookie | Food & Beverages | 4.36× | ||
| 09 | Flour | Food & Beverages | 4.25× | ||
| 10 | Cake | Food & Beverages | 4.21× | ||
| 11 | Cream | Food & Beverages | 3.98× | ||
| 12 | Desserts | Food & Beverages | 2.69× | ||
| 13 | Fruit | Food & Beverages | 2.22× | ||
| 14 | Vegetable | Food & Beverages | 2.17× | ||
| 15 | Carrefour | Shopping | 1.76× | ||
| 16 | Flower | Home & Garden | 1.76× | ||
| 17 | Recipes | Food & Beverages | 1.70× | ||
| 18 | Pepco | Fashion & Accessoires | 1.63× | ||
| 19 | Auchan | Shopping | 1.56× | ||
| 20 | Magazines | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.51× | |
| Early Adopter Mentality | POWER | 1.44× | |
| Travelling | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.82× | |
| DIY Mentality | THRILL | 0.85× | |
| Quality Awareness | PREMIUM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Pastry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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