Rascasse Audience Intelligence

Cookie Audience in Poland

A data profile of the people who buy, follow and care about Cookie in Poland — modelled from more than twelve digital signal sources. Cookie has an estimated audience of 1,371,032 people in Poland.

#3among Sweet in Poland
#793among Topic in Poland
#75in Food & Beverages

Cookie has an estimated audience of 1,371,032 people in Poland. 76.5% are female, 23.5% are male, average age 39.0. Top brand affinities: Do it yourself (DIY), Chocolate brownie, Pastry, Cheesecake, Candy.

Top brand affinities include Do it yourself (DIY), Chocolate brownie, Pastry, with strongest over-indexing on Do it yourself (DIY) (3.04× the country average).

Demographically, the Cookie audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Indulgence, DIY Mentality.

The typical Cookie fan in Poland is more female, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Do it yourself (DIY).

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Cookie profile in Poland.

Audience size
1.4M
in Poland
Gender
76.5%
23.5% male
Age
39.0
average years
Country rank
#1183
Topic in Poland
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cookie fans

76.5% are female, 23.5% are male, average age 39.0.

Fig. 02

Gender split

76.5%
Female
23.5%
Male
Demographic split for Cookie audience in Poland
MetricValue
Female76.5%
Male23.5%
Average age39.0
Estimated audience size1,371,032
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Cookie audience in Poland
Age bracketShare%
16-1920%
20-2920%
30-3920%
40-4919%
50+21%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Cookie audience comes from Poland.

Worldwide audience distribution share by country for Cookie
CountryShare
United States22.8%
Japan9.9%
China5.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cookie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cookie audience
#·InterestCategoryAffinity×
01Chocolate brownieFood & Beverages7.45×
02Green teaFood & Beverages6.20×
03NestléFood & Beverages6.09×
04CheesecakeFood & Beverages5.84×
05Gourmet FoodsFood & Beverages5.16×
06Online food orderingFood & Beverages4.51×
07PastryFood & Beverages4.36×
08CandyFood & Beverages4.23×
09Specialty coffeeFood & Beverages4.21×
10CupcakeFood & Beverages3.89×
11Ice creamFood & Beverages3.46×
12StarbucksFood & Beverages3.12×
13Do it yourself (DIY)Home & Garden3.04×
14Snack foodFood & Beverages3.04×
15Love & SexKids & Family2.94×
16Breaking newsMovies & TV2.28×
17FlowerHome & Garden1.85×
18PepcoFashion & Accessoires1.69×
19Skin careBeauty & Wellness1.59×
20KauflandShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cookie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Cookie audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.19×
DIY MentalityTHRILL1.80×
IndividualismJOY1.57×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Cookie audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.85×
TraditionCONSERVATISM0.95×
Social Media UsageJOY0.96×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Poland who actively search for Cookie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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