Rascasse Audience Intelligence

Chocolate Audience in Poland

A data profile of the people who buy, follow and care about Chocolate in Poland — modelled from more than twelve digital signal sources. Chocolate has an estimated audience of 3,035,191 people in Poland.

#2among Sweet in Poland
#255among Topic in Poland
#23in Food & Beverages

Chocolate has an estimated audience of 3,035,191 people in Poland. 70.6% are female, 29.4% are male, average age 39.5. Top brand affinities: Do it yourself (DIY), Pizza, French cuisine, Vietnamese cuisine, Seafood.

Top brand affinities include Do it yourself (DIY), Pizza, French cuisine, with strongest over-indexing on Do it yourself (DIY) (1.61× the country average).

Demographically, the Chocolate audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.

The typical Chocolate fan in Poland is more female, around 39.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Do it yourself (DIY).

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Chocolate profile in Poland.

Audience size
3M
in Poland
Gender
70.6%
29.4% male
Age
39.5
average years
Country rank
#394
Topic in Poland
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chocolate fans

70.6% are female, 29.4% are male, average age 39.5.

Fig. 02

Gender split

70.6%
Female
29.4%
Male
Demographic split for Chocolate audience in Poland
MetricValue
Female70.6%
Male29.4%
Average age39.5
Estimated audience size3,035,191
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Chocolate audience in Poland
Age bracketShare%
16-1919%
20-2919%
30-3921%
40-4921%
50+21%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Chocolate audience comes from Poland.

Worldwide audience distribution share by country for Chocolate
CountryShare
United States17.2%
Brazil5.7%
Italy4.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chocolate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chocolate audience
#·InterestCategoryAffinity×
01Vietnamese cuisineFood & Beverages4.12×
02Middle Eastern cuisineFood & Beverages4.10×
03Spanish cuisineFood & Beverages3.91×
04Korean cuisineFood & Beverages3.66×
05Latin American cuisineFood & Beverages3.64×
06Greek cuisineFood & Beverages3.59×
07Mexican cuisineFood & Beverages3.53×
08Thai cuisineFood & Beverages3.41×
09French cuisineFood & Beverages3.25×
10SeafoodFood & Beverages2.89×
11CandyFood & Beverages2.81×
12Love & SexKids & Family2.67×
13PizzaFood & Beverages2.49×
14Italian cuisineFood & Beverages2.18×
15Science fiction moviesMovies & TV1.78×
16Fast foodFood & Beverages1.68×
17Distilled beverageFood & Beverages1.62×
18Do it yourself (DIY)Home & Garden1.61×
19SunglassesFashion & Accessoires1.58×
20KindergartenKids & Family1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chocolate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Chocolate audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.56×
Pet OwnershipJOY1.33×
ExtroversionTHRILL1.31×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Chocolate audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.93×
Quality AwarenessPREMIUM0.98×
MindfulnessBALANCE0.99×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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