A data profile of the people who buy, follow and care about Chocolate in Poland — modelled from more than twelve digital signal sources. Chocolate has an estimated audience of 3,035,191 people in Poland.
Chocolate has an estimated audience of 3,035,191 people in Poland. 70.6% are female, 29.4% are male, average age 39.5. Top brand affinities: Do it yourself (DIY), Pizza, French cuisine, Vietnamese cuisine, Seafood.
Top brand affinities include Do it yourself (DIY), Pizza, French cuisine, with strongest over-indexing on Do it yourself (DIY) (1.61× the country average).
Demographically, the Chocolate audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.
The typical Chocolate fan in Poland is more female, around 39.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Chocolate profile in Poland.
70.6% are female, 29.4% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 39.5 |
| Estimated audience size | 3,035,191 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Chocolate audience comes from Poland.
| Country | Share |
|---|---|
| United States | 17.2% |
| Brazil | 5.7% |
| Italy | 4.8% |
The strongest cross-interests of the Chocolate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vietnamese cuisine | Food & Beverages | 4.12× | ||
| 02 | Middle Eastern cuisine | Food & Beverages | 4.10× | ||
| 03 | Spanish cuisine | Food & Beverages | 3.91× | ||
| 04 | Korean cuisine | Food & Beverages | 3.66× | ||
| 05 | Latin American cuisine | Food & Beverages | 3.64× | ||
| 06 | Greek cuisine | Food & Beverages | 3.59× | ||
| 07 | Mexican cuisine | Food & Beverages | 3.53× | ||
| 08 | Thai cuisine | Food & Beverages | 3.41× | ||
| 09 | French cuisine | Food & Beverages | 3.25× | ||
| 10 | Seafood | Food & Beverages | 2.89× | ||
| 11 | Candy | Food & Beverages | 2.81× | ||
| 12 | Love & Sex | Kids & Family | 2.67× | ||
| 13 | Pizza | Food & Beverages | 2.49× | ||
| 14 | Italian cuisine | Food & Beverages | 2.18× | ||
| 15 | Science fiction movies | Movies & TV | 1.78× | ||
| 16 | Fast food | Food & Beverages | 1.68× | ||
| 17 | Distilled beverage | Food & Beverages | 1.62× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.61× | ||
| 19 | Sunglasses | Fashion & Accessoires | 1.58× | ||
| 20 | Kindergarten | Kids & Family | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.56× | |
| Pet Ownership | JOY | 1.33× | |
| Extroversion | THRILL | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.93× | |
| Quality Awareness | PREMIUM | 0.98× | |
| Mindfulness | BALANCE | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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