A data profile of the people who buy, follow and care about Pizza in Poland — modelled from more than twelve digital signal sources. Pizza has an estimated audience of 2,746,257 people in Poland.
Pizza has an estimated audience of 2,746,257 people in Poland. 62.1% are female, 37.9% are male, average age 36.7. Top brand affinities: Fast food, Wine, Carrefour, Chocolate, Seafood.
Top brand affinities include Fast food, Wine, Carrefour, with strongest over-indexing on Fast food (2.82× the country average).
Demographically, the Pizza audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Sustainability, Individualism.
The typical Pizza fan in Poland is more female, around 36.7 years old, with strong Sustainability tendencies and a notable affinity for Fast food.
The key figures that characterise the Pizza profile in Poland.
62.1% are female, 37.9% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 36.7 |
| Estimated audience size | 2,746,257 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Pizza audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 6.9% |
| Japan | 6.3% |
The strongest cross-interests of the Pizza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Seafood | Food & Beverages | 3.48× | ||
| 02 | French cuisine | Food & Beverages | 3.35× | ||
| 03 | Energy drinks | Food & Beverages | 2.94× | ||
| 04 | Fast casual restaurants | Food & Beverages | 2.90× | ||
| 05 | Fast food | Food & Beverages | 2.82× | ||
| 06 | Chocolate | Food & Beverages | 2.49× | ||
| 07 | Eating | Food & Beverages | 2.22× | ||
| 08 | Coffeehouses | Food & Beverages | 2.19× | ||
| 09 | Desserts | Food & Beverages | 2.16× | ||
| 10 | Wine | Food & Beverages | 2.00× | ||
| 11 | Carrefour | Shopping | 2.00× | ||
| 12 | Barbecue | Food & Beverages | 1.98× | ||
| 13 | Coffee | Food & Beverages | 1.94× | ||
| 14 | Beer | Food & Beverages | 1.91× | ||
| 15 | Religion | Business & Career | 1.83× | ||
| 16 | Organic food | Food & Beverages | 1.78× | ||
| 17 | KFC | Food & Beverages | 1.75× | ||
| 18 | Discount stores | Shopping | 1.62× | ||
| 19 | Shopping malls | Shopping | 1.61× | ||
| 20 | Pop music | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.54× | |
| Individualism | JOY | 1.40× | |
| Price Sensitivity | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.60× | |
| Design Affinity | PREMIUM | 0.85× | |
| Family Orientation | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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