A data profile of the people who buy, follow and care about Pizza in Malaysia — modelled from more than twelve digital signal sources. Pizza has an estimated audience of 2,643,828 people in Malaysia.
The average Pizza fan in Malaysia is 37.3 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include St. Jude Children's Research Hospital, Google Calendar, Mix FM (Malaysia), with strongest over-indexing on St. Jude Children's Research Hospital (1.95× the country average).
Demographically, the Pizza audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Sustainability, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Pizza fan in Malaysia is more female, around 37.3 years old, with strong Sustainability tendencies and a notable affinity for St. Jude Children's Research Hospital.
The key figures that characterise the Pizza profile in Malaysia.
56.8% are female, 43.2% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 37.3 |
| Estimated audience size | 2,643,828 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 29% | |
| 30-39 | 25% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Pizza audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 6.9% |
| Japan | 6.3% |
Where the Pizza audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~700K | 1.44× | |
| 02 | Penang | ~200K | 1.39× | |
| 03 | Selangor | ~900K | 1.28× | |
| 04 | Johor | ~400K | 1.25× | |
| 05 | Kedah | ~200K | 1.24× | |
| 06 | Malacca | ~100K | 1.20× | |
| 07 | Perak | ~200K | 1.03× | |
| 08 | Pahang | ~100K | 1.01× | |
| 09 | Sabah | ~200K | 0.94× | |
| 10 | Sarawak | ~200K | 0.91× | |
| 11 | Negeri Sembilan | ~100K | 0.88× | |
| 12 | Kelantan | ~100K | 0.87× | |
| 13 | Terengganu | ~100K | 0.87× | |
| 14 | Putrajaya | ~10K | 0.72× | |
| 15 | Perlis | ~20K | 0.66× | |
| 16 | Labuan | ~10K | 0.64× |
The strongest cross-interests of the Pizza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Funny Face | Movies & TV | 2.13× | ||
| 02 | Google Calendar | Internet & Social Media | 2.04× | ||
| 03 | St. Jude Children's Research Hospital | Health | 1.95× | ||
| 04 | Merchandise | Music & Radio | 1.92× | ||
| 05 | Dance costume | Fashion & Accessoires | 1.91× | ||
| 06 | Carnation | Music & Radio | 1.88× | ||
| 07 | Australian Shepherd | Pets & Animals | 1.87× | ||
| 08 | Black Panther (film) | Movies & TV | 1.85× | ||
| 09 | Antique furniture | Home & Garden | 1.82× | ||
| 10 | Camel (cigarette) | Food & Beverages | 1.82× | ||
| 11 | Information appliance | Technology & Electronics | 1.77× | ||
| 12 | Cowboy boot | Fashion & Accessoires | 1.75× | ||
| 13 | Al Pacino | Movies & TV | 1.71× | ||
| 14 | Slice of life | Literature | 1.65× | ||
| 15 | Chocolate Lovers | Food & Beverages | 1.65× | ||
| 16 | University of Dental Medicine, Mandalay | Business & Career | 1.63× | ||
| 17 | Mix FM (Malaysia) | Music & Radio | 1.57× | ||
| 18 | Deloitte | Business & Career | 1.55× | ||
| 19 | Boston Terrier | Pets & Animals | 1.53× | ||
| 20 | Moe (band) | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.33× | |
| Need for Security | CONSERVATISM | 1.08× | |
| Individualism | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Family Orientation | CONSERVATISM | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Pizza has an estimated audience of 2,643,828 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
56.8% of Pizza fans are female, 43.2% are male, with an average age of 37.3 years.
Pizza fans show strongest brand affinity for St. Jude Children's Research Hospital (1.95×), Google Calendar (2.04×), and Mix FM (Malaysia) (1.57×) over the country average.
Pizza fans in Malaysia are most concentrated in Selangor (reach ~900K), Kuala Lumpur (reach ~700K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Pizza itself, the audience over-indexes on Google Calendar (2.04×), Mix FM (Malaysia) (1.57×), Carnation (1.88×), and Black Panther (film) (1.85×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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