A data profile of the people who buy, follow and care about Hamburger in Malaysia — modelled from more than twelve digital signal sources. Hamburger has an estimated audience of 2,023,040 people in Malaysia.
The average Hamburger fan in Malaysia is 35.3 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include St. Jude Children's Research Hospital, Mobile payment, Pizza delivery, with strongest over-indexing on St. Jude Children's Research Hospital (4.09× the country average).
Demographically, the Hamburger audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Sustainability, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Hamburger fan in Malaysia is balanced, around 35.3 years old, with strong Sustainability tendencies and a notable affinity for St. Jude Children's Research Hospital.
The key figures that characterise the Hamburger profile in Malaysia.
53.6% are female, 46.4% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 35.3 |
| Estimated audience size | 2,023,040 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 31% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 9% |
of the worldwide Hamburger audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 8.3% |
| Japan | 6.3% |
Where the Hamburger audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~600K | 1.59× | |
| 02 | Penang | ~200K | 1.42× | |
| 03 | Selangor | ~800K | 1.40× | |
| 04 | Johor | ~300K | 1.19× | |
| 05 | Kedah | ~100K | 1.11× | |
| 06 | Sabah | ~200K | 1.06× | |
| 07 | Perak | ~200K | 1.06× | |
| 08 | Pahang | ~100K | 1.04× | |
| 09 | Malacca | ~80K | 1.03× | |
| 10 | Sarawak | ~200K | 1.01× | |
| 11 | Negeri Sembilan | ~90K | 0.95× | |
| 12 | Labuan | ~20K | 0.94× | |
| 13 | Perlis | ~30K | 0.91× | |
| 14 | Terengganu | ~80K | 0.90× | |
| 15 | Putrajaya | ~10K | 0.89× | |
| 16 | Kelantan | ~80K | 0.83× |
The strongest cross-interests of the Hamburger audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | St. Jude Children's Research Hospital | Health | 4.09× | ||
| 02 | Merchandise | Music & Radio | 2.69× | ||
| 03 | Black Panther (film) | Movies & TV | 2.49× | ||
| 04 | Information appliance | Technology & Electronics | 2.39× | ||
| 05 | Google Calendar | Internet & Social Media | 2.36× | ||
| 06 | Carnation | Music & Radio | 2.36× | ||
| 07 | Cows | Music & Radio | 2.05× | ||
| 08 | Cheeseburger | Food & Beverages | 1.96× | ||
| 09 | Mobile payment | Business & Career | 1.94× | ||
| 10 | Mix FM (Malaysia) | Music & Radio | 1.94× | ||
| 11 | Tom Holland | Movies & TV | 1.91× | ||
| 12 | Dunkin' Donuts | Food & Beverages | 1.85× | ||
| 13 | Portfolio (finance) | Business & Career | 1.82× | ||
| 14 | Capital market | Business & Career | 1.71× | ||
| 15 | Planned maintenance | Business & Career | 1.68× | ||
| 16 | Lazada Super Moms | Topic | 1.62× | ||
| 17 | Pizza delivery | Food & Beverages | 1.57× | ||
| 18 | Fish and chips | Food & Beverages | 1.52× | ||
| 19 | Mutual fund | Business & Career | 1.52× | ||
| 20 | foodpanda | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.62× | |
| Price Sensitivity | PREMIUM | 1.39× | |
| Need for Security | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.83× | |
| Family Orientation | CONSERVATISM | 0.92× | |
| Early Adopter Mentality | POWER | 0.96× |
Hamburger has an estimated audience of 2,023,040 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
53.6% of Hamburger fans are female, 46.4% are male, with an average age of 35.3 years.
Hamburger fans show strongest brand affinity for St. Jude Children's Research Hospital (4.09×), Mobile payment (1.94×), and Pizza delivery (1.57×) over the country average.
Hamburger fans in Malaysia are most concentrated in Selangor (reach ~800K), Kuala Lumpur (reach ~600K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Hamburger itself, the audience over-indexes on Mobile payment (1.94×), Pizza delivery (1.57×), Planned maintenance (1.68×), and Cheeseburger (1.96×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Hamburger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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