A data profile of the people who buy, follow and care about Hamburger in Australia — modelled from more than twelve digital signal sources. Hamburger has an estimated audience of 2,296,719 people in Australia.
The average Hamburger fan in Australia is 37.1 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include French fries, KFC, Sandwich, with strongest over-indexing on French fries (4.5× the country average).
Demographically, the Hamburger audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Hamburger fan in Australia is balanced, around 37.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for French fries.
The key figures that characterise the Hamburger profile in Australia.
52.9% are female, 47.1% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 37.1 |
| Estimated audience size | 2,296,719 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Hamburger audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 8.3% |
| Japan | 6.3% |
Where the Hamburger audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~700K | 1.09× | |
| 02 | Tasmania | ~50K | 1.09× | |
| 03 | New South Wales | ~900K | 1.05× | |
| 04 | Queensland | ~600K | 1.05× | |
| 05 | Western Australia | ~300K | 1.02× | |
| 06 | Australian Capital Territory | ~50K | 0.93× | |
| 07 | Northern Territory | ~20K | 0.93× | |
| 08 | South Australia | ~200K | 0.89× |
The strongest cross-interests of the Hamburger audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cheeseburger | Food & Beverages | 5.17× | ||
| 02 | French fries | Food & Beverages | 4.50× | ||
| 03 | Sandwich | Food & Beverages | 3.32× | ||
| 04 | spicy food | Food & Beverages | 3.30× | ||
| 05 | Wife | Kids & Family | 2.59× | ||
| 06 | Pork | Food & Beverages | 2.47× | ||
| 07 | Steak | Food & Beverages | 2.21× | ||
| 08 | Beef | Food & Beverages | 2.11× | ||
| 09 | Pizza Hut | Food & Beverages | 2.10× | ||
| 10 | KFC | Food & Beverages | 2.08× | ||
| 11 | Subway | Food & Beverages | 2.07× | ||
| 12 | Seafood | Food & Beverages | 2.02× | ||
| 13 | KPop Demon Hunters | Movies & TV | 1.84× | ||
| 14 | Snack food | Food & Beverages | 1.78× | ||
| 15 | Grilling | Food & Beverages | 1.76× | ||
| 16 | Lunch | Food & Beverages | 1.72× | ||
| 17 | Take-out | Food & Beverages | 1.72× | ||
| 18 | McDonald's | Food & Beverages | 1.71× | ||
| 19 | Italian cuisine | Food & Beverages | 1.60× | ||
| 20 | Meat | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.79× | |
| Indulgence | JOY | 1.28× | |
| Urban Lifestyle | OPEN | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Creativity | OPEN | 0.85× | |
| Tradition | CONSERVATISM | 0.90× |
Hamburger has an estimated audience of 2,296,719 people in Australia, concentrated in New South Wales and Victoria.
52.9% of Hamburger fans are female, 47.1% are male, with an average age of 37.1 years.
Hamburger fans show strongest brand affinity for French fries (4.5×), KFC (2.08×), and Sandwich (3.32×) over the country average.
Hamburger fans in Australia are most concentrated in New South Wales (reach ~900K), Victoria (reach ~700K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Hamburger itself, the audience over-indexes on KFC (2.08×), Sandwich (3.32×), McDonald's (1.71×), and Subway (2.07×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Hamburger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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