A data profile of the people who buy, follow and care about Beef in Australia — modelled from more than twelve digital signal sources. Beef has an estimated audience of 3,077,494 people in Australia.
Beef has an estimated audience of 3,077,494 people in Australia. 51.9% are female, 48.1% are male, average age 42.5. Top brand affinities: Meat, Grilling, Aldi, Steak, Seafood.
Top brand affinities include Meat, Grilling, Aldi, with strongest over-indexing on Meat (1.81× the country average).
Demographically, the Beef audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Beef fan in Australia is balanced, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Meat.
The key figures that characterise the Beef profile in Australia.
51.9% are female, 48.1% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 42.5 |
| Estimated audience size | 3,077,494 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Beef audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 7.9% |
| Brazil | 4.7% |
The strongest cross-interests of the Beef audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wagyu | Food & Beverages | 2.90× | ||
| 02 | Steak | Food & Beverages | 2.81× | ||
| 03 | Steakhouse | Food & Beverages | 2.68× | ||
| 04 | Salad | Food & Beverages | 2.30× | ||
| 05 | Grilling | Food & Beverages | 2.28× | ||
| 06 | Hamburger | Food & Beverages | 2.11× | ||
| 07 | Fried chicken | Food & Beverages | 2.09× | ||
| 08 | Sandwich | Food & Beverages | 2.04× | ||
| 09 | Seafood | Food & Beverages | 1.88× | ||
| 10 | Online food ordering | Food & Beverages | 1.88× | ||
| 11 | Fast casual restaurants | Food & Beverages | 1.84× | ||
| 12 | Meat | Food & Beverages | 1.81× | ||
| 13 | Pasta | Food & Beverages | 1.71× | ||
| 14 | Brunch | Food & Beverages | 1.71× | ||
| 15 | Street food | Food & Beverages | 1.70× | ||
| 16 | Ice cream | Food & Beverages | 1.57× | ||
| 17 | Lunch | Food & Beverages | 1.56× | ||
| 18 | Aldi | Shopping | 1.53× | ||
| 19 | Real property | Home & Garden | 1.53× | ||
| 20 | Cheese | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.29× | |
| Indulgence | JOY | 1.22× | |
| Urban Lifestyle | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.81× | |
| Mindfulness | BALANCE | 0.84× | |
| Design Affinity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Beef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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