A data profile of the people who buy, follow and care about Beef in South Africa — modelled from more than twelve digital signal sources. Beef has an estimated audience of 1,012,353 people in South Africa.
Beef has an estimated audience of 1,012,353 people in South Africa. 59.7% are female, 40.3% are male, average age 38.8. Top brand affinities: Grilling, Burger King, Microwave oven, Butcher, Street food.
Top brand affinities include Grilling, Burger King, Microwave oven, with strongest over-indexing on Grilling (1.79× the country average).
Demographically, the Beef audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Beef fan in South Africa is more female, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Grilling.
The key figures that characterise the Beef profile in South Africa.
59.7% are female, 40.3% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 38.8 |
| Estimated audience size | 1,012,353 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 23% |
of the worldwide Beef audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 7.9% |
| Brazil | 4.7% |
The strongest cross-interests of the Beef audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malt whisky | Food & Beverages | 2.18× | ||
| 02 | Butcher | Food & Beverages | 2.05× | ||
| 03 | Prosecco | Food & Beverages | 2.01× | ||
| 04 | Frozen food | Food & Beverages | 2.00× | ||
| 05 | Street food | Food & Beverages | 1.96× | ||
| 06 | Sugar substitute | Food & Beverages | 1.89× | ||
| 07 | Grilling | Food & Beverages | 1.79× | ||
| 08 | Hostel | Travel & Leisure | 1.79× | ||
| 09 | Single malt whisky | Food & Beverages | 1.73× | ||
| 10 | Birkenstock | Fashion & Accessoires | 1.72× | ||
| 11 | Burger King | Food & Beverages | 1.71× | ||
| 12 | Garden centre | Home & Garden | 1.68× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 1.63× | ||
| 14 | Liquor store | Food & Beverages | 1.60× | ||
| 15 | Smoothie | Food & Beverages | 1.60× | ||
| 16 | Mineral water | Food & Beverages | 1.59× | ||
| 17 | Microwave oven | Home & Garden | 1.58× | ||
| 18 | Fertilizer | Home & Garden | 1.56× | ||
| 19 | Cappuccino | Food & Beverages | 1.54× | ||
| 20 | Steakhouse | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.81× | |
| Convenience Orientation | PREMIUM | 1.50× | |
| Pet Ownership | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.71× | |
| Need for Security | CONSERVATISM | 0.72× | |
| Social Media Usage | JOY | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Beef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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