A data profile of the people who buy, follow and care about Beef in Indonesia — modelled from more than twelve digital signal sources. Beef has an estimated audience of 2,428,090 people in Indonesia.
Beef has an estimated audience of 2,428,090 people in Indonesia. 62.3% are female, 37.7% are male, average age 33.6. Top brand affinities: Meat, Steak, Online food ordering, Kebaya, Steakhouse.
Top brand affinities include Meat, Steak, Online food ordering, with strongest over-indexing on Meat (2.83× the country average).
Demographically, the Beef audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness.
The typical Beef fan in Indonesia is more female, around 33.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Meat.
The key figures that characterise the Beef profile in Indonesia.
62.3% are female, 37.7% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 33.6 |
| Estimated audience size | 2,428,090 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 35% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Beef audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 7.9% |
| Brazil | 4.7% |
The strongest cross-interests of the Beef audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Steakhouse | Food & Beverages | 4.31× | ||
| 02 | Steak | Food & Beverages | 2.94× | ||
| 03 | Meat | Food & Beverages | 2.83× | ||
| 04 | Ice cream | Food & Beverages | 2.54× | ||
| 05 | Grilling | Food & Beverages | 2.24× | ||
| 06 | Kitchenware | Home & Garden | 2.18× | ||
| 07 | Online food ordering | Food & Beverages | 2.10× | ||
| 08 | Astro (Malaysian satellite television) | Movies & TV | 2.08× | ||
| 09 | Coffee roasting | Food & Beverages | 2.05× | ||
| 10 | Baby food | Kids & Family | 2.01× | ||
| 11 | FamilyMart | Shopping | 1.98× | ||
| 12 | Allkpop | Music & Radio | 1.95× | ||
| 13 | Pizza | Food & Beverages | 1.89× | ||
| 14 | Kebaya | Fashion & Accessoires | 1.76× | ||
| 15 | Slot machine | Games | 1.75× | ||
| 16 | Online poker | Games | 1.68× | ||
| 17 | Bakery | Food & Beverages | 1.58× | ||
| 18 | Espresso | Food & Beverages | 1.56× | ||
| 19 | Business class | Travel & Leisure | 1.52× | ||
| 20 | Barbecue | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.63× | |
| Quality Awareness | PREMIUM | 1.59× | |
| Early Adopter Mentality | POWER | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.78× | |
| Mindfulness | BALANCE | 0.79× | |
| Creativity | OPEN | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Beef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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