A data profile of the people who buy, follow and care about Meat in Indonesia — modelled from more than twelve digital signal sources. Meat has an estimated audience of 4,473,628 people in Indonesia.
The average Meat fan in Indonesia is 33.5 years old, more female, and lives primarily in Jakarta.
The audience is concentrated in Jakarta, North Sumatra, West Java.
Top brand affinities include Real Madrid C.F., TV Tokyo, Beauty, with strongest over-indexing on Real Madrid C.F. (1.56× the country average).
Demographically, the Meat audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Meat fan in Indonesia is more female, around 33.5 years old, with strong Individualism tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the Meat profile in Indonesia.
58.8% are female, 41.2% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 33.5 |
| Estimated audience size | 4,473,628 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 35% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 8% |
of the worldwide Meat audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.6% |
| United Kingdom | 4.2% |
Where the Meat audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Sumatra | ~1M | 5.60× | |
| 02 | Jakarta | ~1M | 3.38× | |
| 03 | Bali | ~200K | 2.77× | |
| 04 | Special Region of Yogyakarta | ~100K | 1.93× | |
| 05 | Banten | ~300K | 1.49× | |
| 06 | West Papua | ~10K | 0.96× | |
| 07 | West Java | ~700K | 0.95× | |
| 08 | Riau Islands | ~50K | 0.94× | |
| 09 | Bangka-Belitung Islands | ~20K | 0.94× | |
| 10 | West Sulawesi | ~20K | 0.94× | |
| 11 | South Kalimantan | ~50K | 0.93× | |
| 12 | West Nusa Tenggara | ~50K | 0.93× | |
| 13 | North Kalimantan | ~10K | 0.93× | |
| 14 | Gorontalo (disambiguation)(2) | ~20K | 0.92× | |
| 15 | North Maluku | ~10K | 0.92× | |
| 16 | Central Kalimantan | ~30K | 0.91× | |
| 17 | Papua (province) | ~20K | 0.91× | |
| 18 | Maluku | ~20K | 0.91× | |
| 19 | Bengkulu | ~30K | 0.90× | |
| 20 | East Kalimantan | ~60K | 0.89× | |
| 21 | West Kalimantan | ~60K | 0.89× | |
| 22 | Southeast Sulawesi | ~30K | 0.86× | |
| 23 | Central Sulawesi | ~30K | 0.84× | |
| 24 | Jambi | ~40K | 0.83× | |
| 25 | North Sulawesi | ~40K | 0.83× | |
| 26 | East Nusa Tenggara | ~40K | 0.81× | |
| 27 | Riau | ~80K | 0.79× | |
| 28 | Central Java | ~300K | 0.78× | |
| 29 | South Sumatra | ~80K | 0.78× | |
| 30 | Aceh | ~50K | 0.76× | |
| 31 | Lampung | ~70K | 0.75× | |
| 32 | East Java | ~300K | 0.73× | |
| 33 | South Sulawesi | ~100K | 0.73× | |
| 34 | West Sumatra | ~60K | 0.72× |
The strongest cross-interests of the Meat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pork | Food & Beverages | 3.85× | ||
| 02 | Steak | Food & Beverages | 3.58× | ||
| 03 | Chicken (food) | Food & Beverages | 2.73× | ||
| 04 | Tokopedia | Shopping | 1.71× | ||
| 05 | TV Tokyo | Movies & TV | 1.67× | ||
| 06 | Malaysia | Travel & Leisure | 1.66× | ||
| 07 | Motherhood | Kids & Family | 1.61× | ||
| 08 | Televisions | Technology & Electronics | 1.57× | ||
| 09 | Bali | Travel & Leisure | 1.57× | ||
| 10 | Real Madrid C.F. | Sports | 1.56× | ||
| 11 | FC Barcelona | Sports | 1.54× | ||
| 12 | Comedy movies | Movies & TV | 1.54× | ||
| 13 | Current events | Arts & Culture | 1.54× | ||
| 14 | Cosmetics | Beauty & Wellness | 1.53× | ||
| 15 | Southeast Asia | Travel & Leisure | 1.53× | ||
| 16 | Asia | Travel & Leisure | 1.53× | ||
| 17 | FIFA World Cup | Sports | 1.52× | ||
| 18 | Beauty | Beauty & Wellness | 1.51× | ||
| 19 | Music videos | Music & Radio | 1.51× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.90× | |
| Patriotism | CONSERVATISM | 1.30× | |
| Design Affinity | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.44× | |
| Indulgence | JOY | 0.47× | |
| Early Adopter Mentality | POWER | 0.61× |
Meat has an estimated audience of 4,473,628 people in Indonesia, concentrated in Jakarta and North Sumatra.
58.8% of Meat fans are female, 41.2% are male, with an average age of 33.5 years.
Meat fans show strongest brand affinity for Real Madrid C.F. (1.56×), TV Tokyo (1.67×), and Beauty (1.51×) over the country average.
Meat fans in Indonesia are most concentrated in Jakarta (reach ~1M), North Sumatra (reach ~1M), and West Java (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Meat itself, the audience over-indexes on TV Tokyo (1.67×), Beauty (1.51×), Cosmetics (1.53×), and Chicken (food) (2.73×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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