A data profile of the people who buy, follow and care about Meat in Malaysia — modelled from more than twelve digital signal sources. Meat has an estimated audience of 3,438,957 people in Malaysia.
The average Meat fan in Malaysia is 38.2 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Stain removal, Omurice, Ahmed Musa (footballer), with strongest over-indexing on Stain removal (1.52× the country average).
Demographically, the Meat audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Social Media Usage, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 16 regions tracked by Rascasse.
The typical Meat fan in Malaysia is more female, around 38.2 years old, with strong Social Media Usage tendencies and a notable affinity for Stain removal.
The key figures that characterise the Meat profile in Malaysia.
55.9% are female, 44.1% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 38.2 |
| Estimated audience size | 3,438,957 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Meat audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.6% |
| United Kingdom | 4.2% |
Where the Meat audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1.5M | 1.46× | |
| 02 | Johor | ~600K | 1.36× | |
| 03 | Penang | ~300K | 1.36× | |
| 04 | Kuala Lumpur | ~800K | 1.32× | |
| 05 | Perak | ~300K | 1.16× | |
| 06 | Sarawak | ~300K | 1.15× | |
| 07 | Negeri Sembilan | ~200K | 1.03× | |
| 08 | Sabah | ~300K | 0.99× | |
| 09 | Pahang | ~200K | 0.97× | |
| 10 | Kedah | ~200K | 0.95× | |
| 11 | Malacca | ~100K | 0.95× | |
| 12 | Labuan | ~30K | 0.94× | |
| 13 | Perlis | ~40K | 0.91× | |
| 14 | Kelantan | ~100K | 0.89× | |
| 15 | Putrajaya | ~20K | 0.89× | |
| 16 | Terengganu | ~100K | 0.88× |
The strongest cross-interests of the Meat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Omurice | Food & Beverages | 1.62× | ||
| 02 | Ahmed Musa (footballer) | Sports | 1.55× | ||
| 03 | Stain removal | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.97× | |
| Design Affinity | PREMIUM | 0.97× | |
| Patriotism | CONSERVATISM | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.59× | |
| Individualism | JOY | 0.68× | |
| Family Orientation | CONSERVATISM | 0.82× |
Meat has an estimated audience of 3,438,957 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
55.9% of Meat fans are female, 44.1% are male, with an average age of 38.2 years.
Meat fans show strongest brand affinity for Stain removal (1.52×), Omurice (1.62×), and Ahmed Musa (footballer) (1.55×) over the country average.
Meat fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~800K), and Johor (reach ~600K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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