A data profile of the people who buy, follow and care about Meat in Australia — modelled from more than twelve digital signal sources. Meat has an estimated audience of 6,620,305 people in Australia.
The average Meat fan in Australia is 43.4 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Beef, Seafood, Grilling, with strongest over-indexing on Beef (1.81× the country average).
Demographically, the Meat audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Meat fan in Australia is more female, around 43.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Beef.
The key figures that characterise the Meat profile in Australia.
56.1% are female, 43.9% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 43.4 |
| Estimated audience size | 6,620,305 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Meat audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.6% |
| United Kingdom | 4.2% |
Where the Meat audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~2.5M | 1.15× | |
| 02 | Tasmania | ~100K | 1.04× | |
| 03 | Victoria | ~2M | 1.03× | |
| 04 | South Australia | ~500K | 1.03× | |
| 05 | Queensland | ~1.5M | 1.01× | |
| 06 | Western Australia | ~800K | 0.99× | |
| 07 | Northern Territory | ~60K | 0.97× | |
| 08 | Australian Capital Territory | ~100K | 0.85× |
The strongest cross-interests of the Meat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Korean hip hop | Music & Radio | 1.99× | ||
| 02 | Pork | Food & Beverages | 1.85× | ||
| 03 | Smoked meat | Food & Beverages | 1.85× | ||
| 04 | Barbecue grill | Home & Garden | 1.83× | ||
| 05 | Beef | Food & Beverages | 1.81× | ||
| 06 | ikon | Music & Radio | 1.77× | ||
| 07 | Steakhouse | Food & Beverages | 1.71× | ||
| 08 | Steak | Food & Beverages | 1.70× | ||
| 09 | Shrimp | Food & Beverages | 1.69× | ||
| 10 | Seafood | Food & Beverages | 1.66× | ||
| 11 | spicy food | Food & Beverages | 1.61× | ||
| 12 | Korea | Travel & Leisure | 1.57× | ||
| 13 | Grilling | Food & Beverages | 1.56× | ||
| 14 | Outdoor cooking | Home & Garden | 1.56× | ||
| 15 | Sausage | Food & Beverages | 1.56× | ||
| 16 | French fries | Food & Beverages | 1.53× | ||
| 17 | Chicken (food) | Food & Beverages | 1.52× | ||
| 18 | Sandwich | Food & Beverages | 1.52× | ||
| 19 | Pig | Pets & Animals | 1.51× | ||
| 20 | K-pop | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.23× | |
| Indulgence | JOY | 1.08× | |
| Convenience Orientation | PREMIUM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.89× | |
| Mindfulness | BALANCE | 0.90× | |
| Design Affinity | PREMIUM | 0.90× |
Meat has an estimated audience of 6,620,305 people in Australia, concentrated in New South Wales and Victoria.
56.1% of Meat fans are female, 43.9% are male, with an average age of 43.4 years.
Meat fans show strongest brand affinity for Beef (1.81×), Seafood (1.66×), and Grilling (1.56×) over the country average.
Meat fans in Australia are most concentrated in New South Wales (reach ~2.5M), Victoria (reach ~2M), and Queensland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Meat itself, the audience over-indexes on Seafood (1.66×), Grilling (1.56×), Pork (1.85×), and Steak (1.7×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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