A data profile of the people who buy, follow and care about Steak in Australia — modelled from more than twelve digital signal sources. Steak has an estimated audience of 2,260,828 people in Australia.
The average Steak fan in Australia is 42.2 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Beef, Grilling, Pork, with strongest over-indexing on Beef (2.81× the country average).
Demographically, the Steak audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Steak fan in Australia is balanced, around 42.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Beef.
The key figures that characterise the Steak profile in Australia.
50.8% are female, 49.2% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 42.2 |
| Estimated audience size | 2,260,828 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Steak audience comes from Australia.
| Country | Share |
|---|---|
| United States | 25.5% |
| Japan | 11.2% |
| United Kingdom | 4.2% |
Where the Steak audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~900K | 1.14× | |
| 02 | Victoria | ~700K | 1.10× | |
| 03 | Queensland | ~600K | 1.04× | |
| 04 | Western Australia | ~300K | 0.99× | |
| 05 | Northern Territory | ~20K | 0.99× | |
| 06 | Tasmania | ~50K | 0.93× | |
| 07 | South Australia | ~200K | 0.92× | |
| 08 | Australian Capital Territory | ~40K | 0.90× |
The strongest cross-interests of the Steak audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Steakhouse | Food & Beverages | 3.46× | ||
| 02 | Barbecue grill | Home & Garden | 3.19× | ||
| 03 | Pork | Food & Beverages | 3.17× | ||
| 04 | Korean hip hop | Music & Radio | 3.04× | ||
| 05 | Smoked meat | Food & Beverages | 3.00× | ||
| 06 | ikon | Music & Radio | 2.92× | ||
| 07 | spicy food | Food & Beverages | 2.83× | ||
| 08 | Beef | Food & Beverages | 2.81× | ||
| 09 | Grilling | Food & Beverages | 2.34× | ||
| 10 | Chicken (food) | Food & Beverages | 2.23× | ||
| 11 | Salad | Food & Beverages | 2.13× | ||
| 12 | Hamburger | Food & Beverages | 2.12× | ||
| 13 | Seafood | Food & Beverages | 2.05× | ||
| 14 | KPop Demon Hunters | Movies & TV | 1.85× | ||
| 15 | Diners | Food & Beverages | 1.85× | ||
| 16 | Chinese cuisine | Food & Beverages | 1.83× | ||
| 17 | Meat | Food & Beverages | 1.73× | ||
| 18 | Soft drinks | Food & Beverages | 1.68× | ||
| 19 | Snack food | Food & Beverages | 1.59× | ||
| 20 | Lunch | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.59× | |
| Indulgence | JOY | 1.29× | |
| Urban Lifestyle | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| Creativity | OPEN | 0.86× | |
| Tradition | CONSERVATISM | 0.88× |
Steak has an estimated audience of 2,260,828 people in Australia, concentrated in New South Wales and Victoria.
50.8% of Steak fans are female, 49.2% are male, with an average age of 42.2 years.
Steak fans show strongest brand affinity for Beef (2.81×), Grilling (2.34×), and Pork (3.17×) over the country average.
Steak fans in Australia are most concentrated in New South Wales (reach ~900K), Victoria (reach ~700K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Steak itself, the audience over-indexes on Grilling (2.34×), Pork (3.17×), Meat (1.73×), and Seafood (2.05×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Steak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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