A data profile of the people who buy, follow and care about Soft drinks in Australia — modelled from more than twelve digital signal sources. Soft drinks has an estimated audience of 2,974,396 people in Australia.
The average Soft drinks fan in Australia is 41.8 years old, more female, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
Top brand affinities include Harris Scarfe, Australia Post, Airtasker, with strongest over-indexing on Harris Scarfe (2.6× the country average).
Demographically, the Soft drinks audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Soft drinks fan in Australia is more female, around 41.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Harris Scarfe.
The key figures that characterise the Soft drinks profile in Australia.
58.9% are female, 41.1% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 41.8 |
| Estimated audience size | 2,974,396 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 28% |
of the worldwide Soft drinks audience comes from Australia.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 7.8% |
| Brazil | 5.5% |
Where the Soft drinks audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~300K | 1.23× | |
| 02 | Victoria | ~1M | 1.11× | |
| 03 | Queensland | ~800K | 1.10× | |
| 04 | Australian Capital Territory | ~70K | 1.03× | |
| 05 | Northern Territory | ~30K | 1.03× | |
| 06 | New South Wales | ~1M | 0.92× | |
| 07 | Western Australia | ~300K | 0.90× | |
| 08 | Tasmania | ~50K | 0.81× |
The strongest cross-interests of the Soft drinks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sydney Film Festival | Movies & TV | 4.54× | ||
| 02 | Airtasker | Internet & Social Media | 4.08× | ||
| 03 | EnergyAustralia | Home & Garden | 3.35× | ||
| 04 | Vivid Sydney | Travel & Leisure | 3.02× | ||
| 05 | Harris Scarfe | Home & Garden | 2.60× | ||
| 06 | NBL | Sports | 2.50× | ||
| 07 | Crown Melbourne | Games | 2.39× | ||
| 08 | Sportsgirl | Fashion & Accessoires | 2.38× | ||
| 09 | St.George Bank | Business & Career | 2.21× | ||
| 10 | Kookai | Fashion & Accessoires | 1.95× | ||
| 11 | Pizza Hut | Food & Beverages | 1.76× | ||
| 12 | Princess Polly | Fashion & Accessoires | 1.70× | ||
| 13 | Juice | Food & Beverages | 1.64× | ||
| 14 | Virgin Australia | Music & Radio | 1.63× | ||
| 15 | The Good Guys (2010 TV series) | Movies & TV | 1.63× | ||
| 16 | Australia Post | Business & Career | 1.59× | ||
| 17 | Distilled beverage | Food & Beverages | 1.57× | ||
| 18 | Target Australia | Shopping | 1.55× | ||
| 19 | Country Road | Fashion & Accessoires | 1.52× | ||
| 20 | Dan Murphy's | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.31× | |
| Indulgence | JOY | 1.27× | |
| Healthy Lifestyle | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.89× | |
| Patriotism | CONSERVATISM | 0.90× | |
| Need for Security | CONSERVATISM | 0.94× |
Soft drinks has an estimated audience of 2,974,396 people in Australia, concentrated in Victoria and New South Wales.
58.9% of Soft drinks fans are female, 41.1% are male, with an average age of 41.8 years.
Soft drinks fans show strongest brand affinity for Harris Scarfe (2.6×), Australia Post (1.59×), and Airtasker (4.08×) over the country average.
Soft drinks fans in Australia are most concentrated in Victoria (reach ~1M), New South Wales (reach ~1M), and Queensland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Soft drinks itself, the audience over-indexes on Australia Post (1.59×), Airtasker (4.08×), Virgin Australia (1.63×), and Dan Murphy's (1.51×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Soft drinks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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