A data profile of the people who buy, follow and care about Country Road in Australia — modelled from more than twelve digital signal sources. Country Road has an estimated audience of 5,087,322 people in Australia.
The average Country Road fan in Australia is 41.2 years old, more female, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
The key figures that characterise the Country Road profile in Australia.
67.8% are female, 32.2% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 41.2 |
| Estimated audience size | 5,087,322 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Country Road audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 42.9% |
| Japan | 6.4% |
| New Zealand | 6.1% |
Where the Country Road audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~200K | 1.36× | |
| 02 | Victoria | ~2M | 1.28× | |
| 03 | South Australia | ~500K | 1.19× | |
| 04 | Australian Capital Territory | ~100K | 1.02× | |
| 05 | New South Wales | ~2M | 0.99× | |
| 06 | Queensland | ~1M | 0.97× | |
| 07 | Western Australia | ~400K | 0.68× | |
| 08 | Northern Territory | ~30K | 0.53× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Country Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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