Rascasse Audience Intelligence

Country Road Target Market in Germany

A data profile of the people who buy, follow and care about Country Road in Germany — modelled from more than twelve digital signal sources. Country Road has an estimated audience of 713,051 people in Germany.

#1142among Brand in Germany#451in Fashion & Accessoires

The average Country Road fan in Germany is 34.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Harry Potter, Food and drink, Entertainment, with strongest over-indexing on Harry Potter (2.62× the country average).

Demographically, the Country Road audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Country Road fan in Germany is more female, around 34.5 years old, with strong Design Affinity tendencies and a notable affinity for Harry Potter.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Country Road profile in Germany.

Audience size
713K
in Germany
Gender
65.3%♀
34.7% male
Age
34.5
average years
Country rank
#8709
Brand in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Country Road

65.3% are female, 34.7% are male, average age 34.5.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Country Road audience in Germany
MetricValue
Female65.3%
Male34.7%
Average age34.5
Estimated audience size713,051
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Country Road audience in Germany
Age bracketShare%
16-1929%
20-2924%
30-3920%
40-4918%
50+10%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Country Road audience comes from Germany.

Worldwide audience distribution share by country for Country Road
CountryShare
Australia42.9%
Japan6.4%
New Zealand6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Country Road audience in Germany is strongest.

Fig. 05

Top regions by affinity

Country Road customers by region in Germany
#RegionReachAffinity×
01Thüringen~20K1.24×
02Bayern~100K1.23×
03Baden-Württemberg~100K1.16×
04Rheinland-Pfalz~40K1.11×
05Brandenburg~20K1.11×
06Sachsen~40K1.10×
07Hessen~60K1.09×
08Hamburg~20K0.99×
09Schleswig-Holstein~20K0.96×
10Nordrhein-Westfalen~100K0.95×
11Niedersachsen~60K0.94×
12Sachsen-Anhalt~20K0.93×
13Berlin~30K0.92×
14Mecklenburg-Vorpommern~10K0.90×
15Saarland~7K0.85×
16Bremen~5K0.75×
Fig. 06

Affinity by region

Affinity by region — Country Road, Germany
0.75×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Country Road audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Country Road audience
#·InterestCategoryAffinity×
01ImmoScout24Home & Garden2.92×
02H&MShopping2.73×
03Harry PotterMovies & TV2.62×
04BauhausShopping2.61×
05LidlShopping2.31×
06PetsPets & Animals2.06×
07Outdoor recreationSports2.04×
08SportsSports2.01×
09FoodFood & Beverages2.00×
10Food and drinkFood & Beverages1.99×
11ReadingLiterature1.99×
12VehiclesCars & Mobility1.99×
13Arts and musicArts & Culture1.94×
14Consumer electronicsTechnology & Electronics1.94×
15Live eventsMusic & Radio1.94×
16EntertainmentMovies & TV1.92×
17GermanyTravel & Leisure1.90×
18MoviesMovies & TV1.88×
19MusicBusiness & Career1.80×
20FC Bayern MunichSports1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Country Road audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Country Road audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.24×
Pet OwnershipJOY2.13×
TraditionCONSERVATISM2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Country Road audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.35×
ExtroversionTHRILL1.38×
DIY MentalityTHRILL1.46×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Country Road's target market in Germany?

Country Road's target market in Germany covers an estimated 713,051 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Country Road customers?

65.3% of the Country Road audience are female, 34.7% are male, with an average age of 34.5 years.

03

Which brands do Country Road fans like most?

Country Road fans show strongest brand affinity for Harry Potter (2.62×), Food and drink (1.99×), and Entertainment (1.92×) over the country average.

04

Where do Country Road fans live in Germany?

Country Road fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Country Road fans also like?

Beyond Country Road itself, the audience over-indexes on Food and drink (1.99×), Entertainment (1.92×), Sports (2.01×), and Food (2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Country Road audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Country Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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