Country Road Audience in Germany
Country Road has an estimated audience of 713,927 people in Germany. 65.3% are female, 34.7% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Food and drink, Entertainment, Sports, Food.
The average Country Road fan in Germany is 34.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Food and drink, Entertainment, with strongest over-indexing on Harry Potter (2.62× the country average). Demographically, the Country Road audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Career Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Country Road fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 34.5 |
| Estimated audience size | 713,927 |
Audience persona
The typical Country Road fan in Germany is more female, around 34.5 years old, with strong Career Orientation tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 150,858 | 0.97× |
| Bayern | 146,259 | 1.27× |
| Baden-Württemberg | 117,946 | 1.21× |
| Niedersachsen | 65,272 | 0.94× |
| Hessen | 62,954 | 1.16× |
| Rheinland-Pfalz | 41,352 | 1.16× |
| Sachsen | 37,754 | 1.08× |
| Berlin | 31,737 | 0.99× |
| Schleswig-Holstein | 24,350 | 0.95× |
| Thüringen | 22,832 | 1.26× |
| Brandenburg | 20,298 | 0.92× |
| Hamburg | 16,155 | 1× |
| Sachsen-Anhalt | 15,999 | 0.86× |
| Mecklenburg-Vorpommern | 11,396 | 0.84× |
| Saarland | 7,047 | 0.8× |
| Bremen | 3,628 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.62× | Movies & TV |
| Food and drink | 1.99× | Food & Beverages |
| Entertainment | 1.92× | Movies & TV |
| Sports | 2.01× | Sports |
| Food | 2× | Food & Beverages |
| Arts and music | 1.94× | Arts & Culture |
| Outdoor recreation | 2.04× | Sports |
| Reading | 1.99× | Literature |
| H&M | 2.73× | Shopping |
| Germany | 1.9× | Travel & Leisure |
| Vehicles | 1.99× | Cars & Mobility |
| ImmoScout24 | 2.92× | Home & Garden |
| Consumer electronics | 1.94× | Technology & Electronics |
| Music | 1.8× | Business & Career |
| Movies | 1.88× | Movies & TV |
| Bauhaus | 2.61× | Shopping |
| Pets | 2.06× | Pets & Animals |
| Live events | 1.94× | Music & Radio |
| Lidl | 2.31× | Shopping |
| Aldi | 2.34× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.81 |
| Individualism | JOY | 1.71 |
| Urban Lifestyle | OPEN | 1.53 |
| Creativity | OPEN | 1.34 |
| Quality Awareness | PREMIUM | 1.3 |
| Sustainability | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 43.4% |
| Japan | 6.3% |
| New Zealand | 6.1% |
See Country Road audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Country Road have in Germany?
Country Road has an estimated audience of 713,927 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Country Road fans?
65.3% of Country Road fans are female, 34.7% are male, with an average age of 34.5 years.
Which brands do Country Road fans like most?
Country Road fans show strongest brand affinity for Harry Potter (2.62×), Food and drink (1.99×), and Entertainment (1.92×) over the country average.
Where do Country Road fans live in Germany?
Country Road fans in Germany are most concentrated in Nordrhein-Westfalen (reach 150,858), Bayern (reach 146,259), and Baden-Württemberg (reach 117,946). These three regions account for the largest share of the active audience.
What other brands do Country Road fans also like?
Beyond Country Road itself, the audience over-indexes on Food and drink (1.99×), Entertainment (1.92×), Sports (2.01×), and Food (2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Country Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.