A data profile of the people who buy, follow and care about Espresso in Australia — modelled from more than twelve digital signal sources. Espresso has an estimated audience of 3,016,652 people in Australia.
The average Espresso fan in Australia is 43.1 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Cappuccino, Latte, Coffee culture, with strongest over-indexing on Cappuccino (4.17× the country average).
Demographically, the Espresso audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Community Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Espresso fan in Australia is more female, around 43.1 years old, with strong Community Orientation tendencies and a notable affinity for Cappuccino.
The key figures that characterise the Espresso profile in Australia.
62.5% are female, 37.5% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 43.1 |
| Estimated audience size | 3,016,652 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Espresso audience comes from Australia.
| Country | Share |
|---|---|
| United States | 13.1% |
| Japan | 8.7% |
| China | 7.4% |
Where the Espresso audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~1.5M | 1.20× | |
| 02 | Queensland | ~800K | 1.07× | |
| 03 | Victoria | ~900K | 1.05× | |
| 04 | Western Australia | ~400K | 1.05× | |
| 05 | Australian Capital Territory | ~70K | 1.03× | |
| 06 | Tasmania | ~60K | 0.99× | |
| 07 | South Australia | ~200K | 0.97× | |
| 08 | Northern Territory | ~20K | 0.85× |
The strongest cross-interests of the Espresso audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flat white | Food & Beverages | 4.37× | ||
| 02 | Cappuccino | Food & Beverages | 4.17× | ||
| 03 | Latte | Food & Beverages | 3.85× | ||
| 04 | Coffee culture | Food & Beverages | 3.33× | ||
| 05 | Coffee preparation | Home & Garden | 2.87× | ||
| 06 | Coffee bean | Food & Beverages | 2.56× | ||
| 07 | Boho-chic | Fashion & Accessoires | 1.77× | ||
| 08 | Pastry | Food & Beverages | 1.76× | ||
| 09 | Cookbook | Food & Beverages | 1.75× | ||
| 10 | Culinary art | Arts & Culture | 1.73× | ||
| 11 | Spotlight (software) | Technology & Electronics | 1.69× | ||
| 12 | Italian cuisine | Food & Beverages | 1.66× | ||
| 13 | Bakery | Food & Beverages | 1.64× | ||
| 14 | Ticketek | Travel & Leisure | 1.58× | ||
| 15 | Woman | Kids & Family | 1.57× | ||
| 16 | Lodging | Travel & Leisure | 1.52× | ||
| 17 | Take-out | Food & Beverages | 1.52× | ||
| 18 | Milk | Food & Beverages | 1.52× | ||
| 19 | Webjet | Travel & Leisure | 1.51× | ||
| 20 | Skin care | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.45× | |
| Design Affinity | PREMIUM | 1.35× | |
| Convenience Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Need for Security | CONSERVATISM | 0.90× | |
| Patriotism | CONSERVATISM | 0.91× |
Espresso has an estimated audience of 3,016,652 people in Australia, concentrated in New South Wales and Victoria.
62.5% of Espresso fans are female, 37.5% are male, with an average age of 43.1 years.
Espresso fans show strongest brand affinity for Cappuccino (4.17×), Latte (3.85×), and Coffee culture (3.33×) over the country average.
Espresso fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~900K), and Queensland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Espresso itself, the audience over-indexes on Latte (3.85×), Coffee culture (3.33×), Spotlight (software) (1.69×), and Woman (1.57×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Espresso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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