A data profile of the people who buy, follow and care about Bakery in Australia — modelled from more than twelve digital signal sources. Bakery has an estimated audience of 3,632,458 people in Australia.
The average Bakery fan in Australia is 42.9 years old, more female, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
Top brand affinities include Pastry, Spotlight (software), Cake, with strongest over-indexing on Pastry (2.4× the country average).
Demographically, the Bakery audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Community Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Bakery fan in Australia is more female, around 42.9 years old, with strong Community Orientation tendencies and a notable affinity for Pastry.
The key figures that characterise the Bakery profile in Australia.
68.2% are female, 31.8% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 42.9 |
| Estimated audience size | 3,632,458 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Bakery audience comes from Australia.
| Country | Share |
|---|---|
| United States | 16.9% |
| Japan | 8.4% |
| China | 8.0% |
Where the Bakery audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~100K | 1.32× | |
| 02 | South Australia | ~300K | 1.10× | |
| 03 | Queensland | ~900K | 1.08× | |
| 04 | Western Australia | ~500K | 1.08× | |
| 05 | Victoria | ~1M | 1.01× | |
| 06 | Australian Capital Territory | ~60K | 0.83× | |
| 07 | New South Wales | ~1M | 0.82× | |
| 08 | Northern Territory | ~30K | 0.77× |
The strongest cross-interests of the Bakery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cake decorating | Food & Beverages | 3.12× | ||
| 02 | Pastry | Food & Beverages | 2.40× | ||
| 03 | Flour | Food & Beverages | 2.33× | ||
| 04 | Oven | Home & Garden | 2.05× | ||
| 05 | Cupcake | Food & Beverages | 2.01× | ||
| 06 | Cookie | Food & Beverages | 1.96× | ||
| 07 | Sweetness | Food & Beverages | 1.93× | ||
| 08 | Cookbook | Food & Beverages | 1.84× | ||
| 09 | Cake | Food & Beverages | 1.79× | ||
| 10 | Baby Bunting | Kids & Family | 1.79× | ||
| 11 | Culinary art | Arts & Culture | 1.74× | ||
| 12 | Sewing | Home & Garden | 1.73× | ||
| 13 | Confectionery | Food & Beverages | 1.70× | ||
| 14 | Baking | Food & Beverages | 1.62× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.62× | ||
| 16 | Mother's Day | Kids & Family | 1.61× | ||
| 17 | Skirt | Fashion & Accessoires | 1.61× | ||
| 18 | Grocery store | Food & Beverages | 1.59× | ||
| 19 | Toddler | Kids & Family | 1.57× | ||
| 20 | Spotlight (software) | Technology & Electronics | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.36× | |
| Creativity | OPEN | 1.30× | |
| Convenience Orientation | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.70× | |
| Patriotism | CONSERVATISM | 0.75× | |
| Risk Appetite | THRILL | 0.77× |
Bakery has an estimated audience of 3,632,458 people in Australia, concentrated in Victoria and New South Wales.
68.2% of Bakery fans are female, 31.8% are male, with an average age of 42.9 years.
Bakery fans show strongest brand affinity for Pastry (2.4×), Spotlight (software) (1.56×), and Cake (1.79×) over the country average.
Bakery fans in Australia are most concentrated in Victoria (reach ~1M), New South Wales (reach ~1M), and Queensland (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Bakery itself, the audience over-indexes on Spotlight (software) (1.56×), Cake (1.79×), Oven (2.05×), and Flour (2.33×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Bakery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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