A data profile of the people who buy, follow and care about Skirt in Australia — modelled from more than twelve digital signal sources. Skirt has an estimated audience of 3,440,998 people in Australia.
The average Skirt fan in Australia is 42.1 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Frock, Dresses, Men's clothing, with strongest over-indexing on Frock (3.04× the country average).
Demographically, the Skirt audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Design Affinity, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Skirt fan in Australia is more female, around 42.1 years old, with strong Design Affinity tendencies and a notable affinity for Frock.
The key figures that characterise the Skirt profile in Australia.
89.7% are female, 10.3% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 89.7% |
| Male | 10.3% |
| Average age | 42.1 |
| Estimated audience size | 3,440,998 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Skirt audience comes from Australia.
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 7.9% |
| Italy | 4.4% |
Where the Skirt audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~1M | 1.21× | |
| 02 | South Australia | ~300K | 1.15× | |
| 03 | New South Wales | ~1.5M | 1.04× | |
| 04 | Queensland | ~800K | 1.01× | |
| 05 | Western Australia | ~400K | 0.98× | |
| 06 | Australian Capital Territory | ~70K | 0.97× | |
| 07 | Northern Territory | ~30K | 0.89× | |
| 08 | Tasmania | ~70K | 0.88× |
The strongest cross-interests of the Skirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frock | Fashion & Accessoires | 3.04× | ||
| 02 | Blouse | Fashion & Accessoires | 2.26× | ||
| 03 | Causeway Bay | Travel & Leisure | 2.25× | ||
| 04 | Coat (clothing) | Fashion & Accessoires | 2.21× | ||
| 05 | Forever New | Fashion & Accessoires | 2.12× | ||
| 06 | Bikini | Fashion & Accessoires | 1.94× | ||
| 07 | Jacket | Fashion & Accessoires | 1.92× | ||
| 08 | Trousers | Fashion & Accessoires | 1.86× | ||
| 09 | Earring | Fashion & Accessoires | 1.86× | ||
| 10 | Men's clothing | Fashion & Accessoires | 1.83× | ||
| 11 | Linen | Fashion & Accessoires | 1.83× | ||
| 12 | Gender | Politics & Society | 1.79× | ||
| 13 | Dresses | Fashion & Accessoires | 1.77× | ||
| 14 | Genetics | Kids & Family | 1.76× | ||
| 15 | Girl | Kids & Family | 1.73× | ||
| 16 | Lingerie | Fashion & Accessoires | 1.73× | ||
| 17 | Designer clothing | Fashion & Accessoires | 1.72× | ||
| 18 | Cotton | Fashion & Accessoires | 1.64× | ||
| 19 | Wool | Fashion & Accessoires | 1.56× | ||
| 20 | Shampoo | Beauty & Wellness | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.32× | |
| Tradition | CONSERVATISM | 1.26× | |
| Creativity | OPEN | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Need for Security | CONSERVATISM | 0.76× | |
| Risk Appetite | THRILL | 0.79× |
Skirt has an estimated audience of 3,440,998 people in Australia, concentrated in New South Wales and Victoria.
89.7% of Skirt fans are female, 10.3% are male, with an average age of 42.1 years.
Skirt fans show strongest brand affinity for Frock (3.04×), Dresses (1.77×), and Men's clothing (1.83×) over the country average.
Skirt fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1M), and Queensland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Skirt itself, the audience over-indexes on Dresses (1.77×), Men's clothing (1.83×), Trousers (1.86×), and Cotton (1.64×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Skirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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