Rascasse Audience Intelligence

Frock Audience in Australia

A data profile of the people who buy, follow and care about Frock in Australia — modelled from more than twelve digital signal sources. Frock has an estimated audience of 2,223,320 people in Australia.

#921among Topic in Australia
#73in Fashion & Accessoires

Frock has an estimated audience of 2,223,320 people in Australia. 90.5% are female, 9.5% are male, average age 42.1. Top brand affinities: Skirt, Women's clothing, Aldi, IKEA, Men's clothing.

Top brand affinities include Skirt, Women's clothing, Aldi, with strongest over-indexing on Skirt (3.04× the country average).

Demographically, the Frock audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Tradition, Extroversion.

The typical Frock fan in Australia is more female, around 42.1 years old, with strong Tradition tendencies and a notable affinity for Skirt.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Frock profile in Australia.

Audience size
2.2M
in Australia
Gender
90.5%♀
9.5% male
Age
42.1
average years
Country rank
#1251
Topic in Australia
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frock fans

90.5% are female, 9.5% are male, average age 42.1.

Fig. 02

Gender split

90.5%
Female
9.5%
Male
Demographic split for Frock audience in Australia
MetricValue
Female90.5%
Male9.5%
Average age42.1
Estimated audience size2,223,320
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Frock audience in Australia
Age bracketShare%
16-1911%
20-2921%
30-3919%
40-4921%
50+27%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Frock audience comes from Australia.

Worldwide audience distribution share by country for Frock
CountryShare
United States32.4%
United Kingdom10.5%
Australia4.3%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frock audience
#·InterestCategoryAffinity×
01SkirtFashion & Accessoires3.04×
02Wedding dressFashion & Accessoires2.22×
03BikiniFashion & Accessoires2.12×
04Nicole KidmanMovies & TV2.09×
05WeavingFashion & Accessoires2.06×
06BlanketHome & Garden1.95×
07Discount storesShopping1.93×
08Men's clothingFashion & Accessoires1.89×
09LingerieFashion & Accessoires1.87×
10Women's clothingFashion & Accessoires1.86×
11H&MShopping1.83×
12SwimsuitFashion & Accessoires1.81×
13AldiShopping1.71×
14Children's clothingFashion & Accessoires1.71×
15Father's DayKids & Family1.68×
16Local newsNews1.62×
17HairstyleBeauty & Wellness1.59×
18Real propertyHome & Garden1.58×
19IKEAHome & Garden1.57×
20Skin careBeauty & Wellness1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frock audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.45×
ExtroversionTHRILL1.39×
Convenience OrientationPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frock audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.77×
Risk AppetiteTHRILL0.81×
TravellingTHRILL0.83×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Australia who actively search for Frock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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