A data profile of the people who buy, follow and care about Women's clothing in Australia — modelled from more than twelve digital signal sources. Women's clothing has an estimated audience of 7,018,502 people in Australia.
The average Women's clothing fan in Australia is 41.5 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include Dresses, Skirt, Frock, with strongest over-indexing on Dresses (1.9× the country average).
Demographically, the Women's clothing audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Women's clothing fan in Australia is more female, around 41.5 years old, with strong Creativity tendencies and a notable affinity for Dresses.
The key figures that characterise the Women's clothing profile in Australia.
79.1% are female, 20.9% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 79.1% |
| Male | 20.9% |
| Average age | 41.5 |
| Estimated audience size | 7,018,502 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Women's clothing audience comes from Australia.
| Country | Share |
|---|---|
| United States | 14.9% |
| Japan | 7.7% |
| China | 5.2% |
Where the Women's clothing audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~200K | 1.41× | |
| 02 | Queensland | ~2M | 1.20× | |
| 03 | South Australia | ~500K | 0.98× | |
| 04 | New South Wales | ~2.5M | 0.96× | |
| 05 | Victoria | ~2M | 0.92× | |
| 06 | Western Australia | ~800K | 0.91× | |
| 07 | Northern Territory | ~60K | 0.85× | |
| 08 | Australian Capital Territory | ~100K | 0.83× |
The strongest cross-interests of the Women's clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Skirt | Fashion & Accessoires | 1.93× | ||
| 02 | Very (online retailer) | Website / Newspaper / Magazine | 1.93× | ||
| 03 | Dresses | Fashion & Accessoires | 1.90× | ||
| 04 | Frock | Fashion & Accessoires | 1.86× | ||
| 05 | Blouse | Fashion & Accessoires | 1.84× | ||
| 06 | Shawl | Fashion & Accessoires | 1.75× | ||
| 07 | Jumpsuit | Fashion & Accessoires | 1.74× | ||
| 08 | Beauty & Fashion | Beauty & Wellness | 1.66× | ||
| 09 | Sari | Fashion & Accessoires | 1.62× | ||
| 10 | Cardigan (sweater) | Fashion & Accessoires | 1.61× | ||
| 11 | Causeway Bay | Travel & Leisure | 1.59× | ||
| 12 | Coat (clothing) | Fashion & Accessoires | 1.59× | ||
| 13 | Party dress | Fashion & Accessoires | 1.54× | ||
| 14 | Wedding invitation | Home & Garden | 1.53× | ||
| 15 | Lace | Fashion & Accessoires | 1.53× | ||
| 16 | Forever New | Fashion & Accessoires | 1.52× | ||
| 17 | Makeup Tutorials | Beauty & Wellness | 1.52× | ||
| 18 | Scarf | Fashion & Accessoires | 1.51× | ||
| 19 | Jeans | Fashion & Accessoires | 1.50× | ||
| 20 | Korean hip hop | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.23× | |
| Price Sensitivity | PREMIUM | 1.17× | |
| Design Affinity | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| Risk Appetite | THRILL | 0.85× | |
| Need for Security | CONSERVATISM | 0.86× |
Women's clothing has an estimated audience of 7,018,502 people in Australia, concentrated in New South Wales and Queensland.
79.1% of Women's clothing fans are female, 20.9% are male, with an average age of 41.5 years.
Women's clothing fans show strongest brand affinity for Dresses (1.9×), Skirt (1.93×), and Frock (1.86×) over the country average.
Women's clothing fans in Australia are most concentrated in New South Wales (reach ~2.5M), Queensland (reach ~2M), and Victoria (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Women's clothing itself, the audience over-indexes on Skirt (1.93×), Frock (1.86×), Blouse (1.84×), and Forever New (1.52×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Women's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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