A data profile of the people who buy, follow and care about Jeans in Australia — modelled from more than twelve digital signal sources. Jeans has an estimated audience of 2,443,676 people in Australia.
Jeans has an estimated audience of 2,443,676 people in Australia. 73.4% are female, 26.6% are male, average age 41.3. Top brand affinities: Levi Strauss & Co., Men's clothing, Women's clothing, Calvin Klein, Uniqlo.
Top brand affinities include Levi Strauss & Co., Men's clothing, Women's clothing, with strongest over-indexing on Levi Strauss & Co. (5.19× the country average).
Demographically, the Jeans audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
The typical Jeans fan in Australia is more female, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Levi Strauss & Co..
The key figures that characterise the Jeans profile in Australia.
73.4% are female, 26.6% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 41.3 |
| Estimated audience size | 2,443,676 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Jeans audience comes from Australia.
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 7.4% |
| Brazil | 6.0% |
The strongest cross-interests of the Jeans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Levi Strauss & Co. | Fashion & Accessoires | 5.19× | ||
| 02 | Muji | Home & Garden | 3.08× | ||
| 03 | Calvin Klein | Fashion & Accessoires | 3.03× | ||
| 04 | Tommy Hilfiger | Fashion & Accessoires | 2.25× | ||
| 05 | TK Maxx | Shopping | 2.05× | ||
| 06 | Men's clothing | Fashion & Accessoires | 1.97× | ||
| 07 | City Beach | Fashion & Accessoires | 1.89× | ||
| 08 | Birkenstock | Fashion & Accessoires | 1.85× | ||
| 09 | Skirt | Fashion & Accessoires | 1.80× | ||
| 10 | Uniqlo | Shopping | 1.70× | ||
| 11 | New Balance | Fashion & Accessoires | 1.67× | ||
| 12 | H&M | Shopping | 1.66× | ||
| 13 | Blanket | Home & Garden | 1.63× | ||
| 14 | Lingerie | Fashion & Accessoires | 1.62× | ||
| 15 | ASICS | Fashion & Accessoires | 1.62× | ||
| 16 | Anti-aging cream | Beauty & Wellness | 1.62× | ||
| 17 | Louis Vuitton | Fashion & Accessoires | 1.58× | ||
| 18 | Earring | Fashion & Accessoires | 1.57× | ||
| 19 | Hoodie | Fashion & Accessoires | 1.53× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.40× | |
| Luxury Orientation | PREMIUM | 1.39× | |
| Early Adopter Mentality | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Social Media Usage | JOY | 0.89× | |
| Individualism | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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