A data profile of the people who buy, follow and care about Hoodie in Australia — modelled from more than twelve digital signal sources. Hoodie has an estimated audience of 2,604,215 people in Australia.
The average Hoodie fan in Australia is 40.5 years old, more female, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
Top brand affinities include Sweater, Punk fashion, 1990s in fashion, with strongest over-indexing on Sweater (2.44× the country average).
Demographically, the Hoodie audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Hoodie fan in Australia is more female, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Sweater.
The key figures that characterise the Hoodie profile in Australia.
59.2% are female, 40.8% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 40.5 |
| Estimated audience size | 2,604,215 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Hoodie audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 7.6% |
| China | 4.9% |
Where the Hoodie audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~1M | 1.36× | |
| 02 | Tasmania | ~70K | 1.27× | |
| 03 | South Australia | ~200K | 1.20× | |
| 04 | Western Australia | ~300K | 0.99× | |
| 05 | New South Wales | ~900K | 0.98× | |
| 06 | Australian Capital Territory | ~50K | 0.92× | |
| 07 | Queensland | ~500K | 0.77× | |
| 08 | Northern Territory | ~20K | 0.66× |
The strongest cross-interests of the Hoodie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Punk fashion | Fashion & Accessoires | 2.62× | ||
| 02 | Sweater | Fashion & Accessoires | 2.44× | ||
| 03 | Taobao | Shopping | 2.33× | ||
| 04 | 1990s in fashion | Fashion & Accessoires | 2.15× | ||
| 05 | Korean hip hop | Music & Radio | 2.14× | ||
| 06 | Cardigan (sweater) | Fashion & Accessoires | 2.10× | ||
| 07 | 2010s in fashion | Fashion & Accessoires | 2.09× | ||
| 08 | Outerwear | Fashion & Accessoires | 1.94× | ||
| 09 | ikon | Music & Radio | 1.91× | ||
| 10 | Coat (clothing) | Fashion & Accessoires | 1.85× | ||
| 11 | Jacket | Fashion & Accessoires | 1.74× | ||
| 12 | Dress shirt | Fashion & Accessoires | 1.70× | ||
| 13 | Scarf | Fashion & Accessoires | 1.66× | ||
| 14 | Wallet | Fashion & Accessoires | 1.58× | ||
| 15 | Jeans | Fashion & Accessoires | 1.53× | ||
| 16 | City Beach | Fashion & Accessoires | 1.53× | ||
| 17 | K-pop | Music & Radio | 1.52× | ||
| 18 | Blanket | Home & Garden | 1.51× | ||
| 19 | Health And Beauty | Beauty & Wellness | 1.51× | ||
| 20 | Unisex | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.12× | |
| Price Sensitivity | PREMIUM | 1.06× | |
| Luxury Orientation | PREMIUM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.89× | |
| Risk Appetite | THRILL | 0.90× | |
| Need for Security | CONSERVATISM | 0.90× |
Hoodie has an estimated audience of 2,604,215 people in Australia, concentrated in Victoria and New South Wales.
59.2% of Hoodie fans are female, 40.8% are male, with an average age of 40.5 years.
Hoodie fans show strongest brand affinity for Sweater (2.44×), Punk fashion (2.62×), and 1990s in fashion (2.15×) over the country average.
Hoodie fans in Australia are most concentrated in Victoria (reach ~1M), New South Wales (reach ~900K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Hoodie itself, the audience over-indexes on Punk fashion (2.62×), 1990s in fashion (2.15×), 2010s in fashion (2.09×), and Jacket (1.74×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Hoodie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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